Global Influence Strategist

il y a 5 heures


Paris, Île-de-France Accor Temps plein
Job Description

As a Global Influence Assistant at Accor, you will play a crucial role in implementing year-long strategies, hero activations, and campaigns amplification with various talents, including TikTok creators, content producers, lifestyle and travel influencers, loyalty bloggers, VIPs, and sometimes celebrities. You will work closely with Marketing, Brands & Social Media teams to ensure seamless integration of influence across our portfolio of brands.

Key Responsibilities:

  • Contribute to the development and implementation of influencer marketing campaigns, including setting goals, tracking conversions, and measuring success.
  • Work hand-in-hand with regional hubs to amplify local activations and ensure brand consistency.
  • Actively monitor emerging influencers and trends through various social media channels and news/media.
  • Contribute to creating an advanced influencer content calendar to drive brand preference and engagement.
  • Establish and maintain regular communication between brands and influencer partners, actively sourcing and negotiating new partnerships.
  • Monitor influencer content to ensure compliance with brand voices and guidelines.
  • Negotiate contracts and organize micro and macro influencer programs in a full-funnel approach.
  • Project manage influencer marketing campaigns and collaborations, from initial brief to post-campaign reporting.

Requirements:

  • Fluent in English (spoken & written) - mandatory.
  • Degree in Marketing, Communications, or a related field.
  • Thorough understanding of current social media and influencer marketing trends.
  • Proficiency in analytics tools (Traackr, etc.).
  • Excellent communication and relationship-building skills, with the ability to present ideas and results to clients and internal teams.
  • A creative approach to thinking and expertise in multitasking.
  • Brand understanding and the ability to lead own projects.
  • 1-2 years of previous experience in social media/influence preferred.

Additional Information:

We are looking for a passionate and creative individual who understands the importance of managing relationships, applying logic, and actively listening to brands and internal client needs to create and manage effective campaigns for our varied portfolio of brands.


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