Public Relations and Influence Strategist
il y a 3 semaines
Job Title: Public Relations and Influence Strategist
Company: Filorga
As a pivotal member of the communication division at Filorga, located in Paris and part of the International Marketing team, this position is dedicated to crafting the global PR and Influence strategy aimed at bolstering the brand's reputation. The strategist will collaborate closely with essential markets and agencies to implement impactful campaigns while efficiently managing budgets.
Key Responsibilities:
- Establish annual Influence strategy in accordance with marketing and communication objectives
- Assist key markets in executing the strategy
- Oversee Influence agency for corporate initiatives
- Create content and guidelines for expert/influencer network
- Evaluate PR strategy and develop press materials for significant launches
- Facilitate discussions with leading countries to assess KPIs and propose action plans
Required Education:
A degree from a business school or equivalent, with 6-7 years of experience in press relations and influence. Familiarity with the cosmetics sector is crucial.
Required Skills:
- At least 6 years of proven influence experience
- Strong analytical abilities to track KPIs
- Capability to collaborate in a team and exert influence
- Innovative and proactive mindset aligned with brand strategy
- Proficiency in English
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