CRM Specialist
il y a 6 jours
Amer Sports is a leading sporting goods company with a portfolio of internationally recognized brands, including Salomon, Arc'teryx, Peak Performance, Atomic, and Wilson.
Our company's commitment to innovation and passion for mountain sports has driven the development of revolutionary new concepts in bindings, boots, skis, and apparel for both Alpine and Nordic skiing, as well as innovative solutions for snowboarding, adventure racing, mountaineering, hiking, trail running, and other sports.
The Global CRM Campaign Specialist plays a critical role in managing the overall global CRM Campaigns Program, serving as an internal champion for both HQ and Regional Digital Marketing and e-Commerce teams.
Key Responsibilities:
- Develop and execute regional CRM strategies aligned with the global CRM strategy
- Perform day-to-day email marketing activities, including campaign design, briefing, setup, scheduling, testing, tagging, and deployment
- Create, update, and deliver global CRM guidelines, briefs, and training for Regional Digital Marketing teams
- Work with the global Data & Analytics team to define global audience strategy, consumer segments, and clusters to drive repeat purchase, retention, and net LTV
- Lead projects related to global CRM platform, including template management, content blocks, and A/B tests
- Ensure global CRM program engagement KPIs are maintained against set baselines for Open Rate, Click-to-Open Rate, Conversion, and Unsubscribes
- Maintain a global perspective on Direct Marketing, CRM, and Experience marketing trends and integrate these practices into plans to maximize effectiveness
Requirements:
- At least 5 to 6 years of experience in CRM, marketing initiatives, loyalty, or related fields in an omnichannel Direct-to-consumer environment
- Bachelor's degree in Marketing and/or Communication or graduated from a Business School
- Experience working with global CRM Platform Salesforce Marketing Cloud
- Flexible project management style with the ability to quickly adapt in an international environment
- Written and oral English fluency required
We offer a competitive compensation package, including MediCash Health Coverage from day one, a monthly bonus scheme, and discounts on AmerSports products from day one.
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