CRM Specialist

il y a 6 jours


Annecy, Auvergne-Rhône-Alpes, France Amer Sports Temps plein
Global CRM Campaign Specialist

Amer Sports is a leading sporting goods company with a portfolio of internationally recognized brands, including Salomon, Arc'teryx, Peak Performance, Atomic, and Wilson.

The Global CRM Campaign Specialist plays a critical role in driving the company's global CRM campaigns program, working closely with cross-functional partners to ensure consistency and effectiveness across touchpoints.

Key Responsibilities:

  • Develop and execute regional CRM strategies aligned with global CRM strategy
  • Collaborate with key stakeholders to design, set up, and deploy email campaigns
  • Lead the execution of regional direct marketing initiatives, ensuring global consistency and local relevance
  • Develop and maintain global CRM guidelines and training programs for regional teams
  • Work with global data and analytics teams to define audience strategy and consumer segments
  • Lead projects related to global CRM platform, including template management and A/B testing

Requirements:

  • At least 5-6 years of experience in CRM, marketing initiatives, loyalty, or related fields in an omnichannel direct-to-consumer environment
  • Experience working with global CRM platforms, such as Salesforce Marketing Cloud
  • Strong project management skills and ability to adapt in an international environment
  • Excellent written and oral English fluency
  • Experience with Microsoft Office and Adobe Analytics and Creative Suite

What We Offer:

  • MediCash health coverage from day one
  • Monthly bonus scheme
  • Discounts on AmerSports products from day one

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