CRM Specialist
il y a 1 semaine
Amer Sports is a leading sporting goods company with a portfolio of internationally recognized brands, including Salomon, Arc'teryx, Peak Performance, Atomic, and Wilson.
The Global CRM Campaign Specialist plays a critical role in driving the company's global CRM strategy, working closely with cross-functional teams to ensure seamless execution of campaigns across touchpoints.
Key Responsibilities:
- Develop and execute regional CRM strategies aligned with global objectives
- Collaborate with key stakeholders to ensure campaign consistency and effectiveness
- Design, set up, and deploy email marketing campaigns using Salesforce Marketing Cloud
- Lead regional direct marketing initiatives, ensuring global consistency and local relevance
- Develop and maintain global CRM guidelines and training programs for regional teams
- Work with the global data and analytics team to define audience strategies and consumer segments
- Lead projects related to global CRM platform management, including template management and A/B testing
- Monitor and maintain global CRM program engagement KPIs, including open rates, click-to-open rates, conversion rates, and unsubscribes
Requirements:
- At least 5-6 years of experience in CRM, marketing initiatives, loyalty, or related fields in an omnichannel direct-to-consumer environment
- Experience working with global CRM platforms, such as Salesforce Marketing Cloud
- Strong project management skills, with the ability to adapt to an international environment
- Excellent written and oral English fluency
- Experience with Microsoft Office and Adobe Analytics and Creative Suite
What We Offer:
- MediCash health coverage from day one
- Monthly bonus scheme
- Discounts on AmerSports products, including Salomon, Arc'teryx, Peak Performance, Atomic, and Wilson, from day one
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