Senior Business Insights Analyst

il y a 7 jours


Paris, Île-de-France Sporty Group Temps plein

Sporty's Casino business is a rapidly growing and dynamic environment that requires a skilled Marketing Data Analyst to drive success and strategic decision-making. The ideal candidate will possess previous experience as a Marketing Analyst or similar role with a focus on data analysis and strategic marketing.

The successful candidate will lead the analysis of marketing campaigns, customer behaviour, and market trends to provide actionable insights and recommendations. They will utilise advanced analytical techniques and tools to measure and evaluate the effectiveness of marketing initiatives.

The role requires a strong analytical skillset with expertise in statistical analysis, data modelling, and segmentation techniques. The candidate should also possess a proficiency in data analysis tools such as Excel, SQL, and statistical software (e.g., R, Python).

The Marketing Data Analyst will collaborate with external partners, agencies, and vendors to leverage their expertise and resources in executing marketing campaigns and initiatives.

Key Responsibilities:

  • Lead the analysis of marketing campaigns, customer behaviour, and market trends
  • Utilise advanced analytical techniques and tools to measure and evaluate marketing initiatives
  • Develop and maintain marketing dashboards, reports, and visualisations
  • Assist in forecasting and budgeting processes
  • Collaborate with external partners and vendors

Requirements:

  • Previous experience as a Marketing Analyst or similar role
  • Strong analytical skillset with expertise in statistical analysis and data modelling
  • Proficiency in data analysis tools such as Excel, SQL, and statistical software
  • Ability to work independently and manage multiple projects simultaneously
  • Excellent communication and presentation skills

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