Brand Development Specialist

il y a 4 semaines


Courbevoie, Île-de-France BYD Europe Temps plein
Join BYD Europe's Marketing Team

BYD France is the French National Sales Company of BYD BV Europe and BYD Company Ltd, a China-based company and a leading global supplier of green energy technologies. Our company is expanding its operations in France to support a growing portfolio of New Electric Vehicle Passenger car and LCVs projects.

Key Responsibilities
  • Develop exciting paid media campaigns to build BYD brand awareness and sales performance in each market.
  • Work with local and global stakeholders to plan and implement media campaigns.
  • Provide updates and results to the wider European BYD automotive team.
  • Ensure media plans are signed off on time to go live.
  • Work with the head of media to develop marketing strategy for BYD France.
  • Liaise with markets to ensure media plans fit sales plans and needs.
  • Create presentations on activity and results for senior management team to review.
  • Support media team in launching all new products.
  • Ensure POs are provided and invoices paid in a timely fashion.
Requirements
  • Knowledge of digital and above the line media planning such as TV, OOH, and Radio.
  • Effective and fluent communicator in English & French.
  • Excellent Microsoft Office skills.
  • Experience in media planning and execution of 360 campaigns.
  • Understanding of media market and key media owners, Google, Meta, Amazon, TikTok etc.
  • Knowledge of current digital media landscape and ability to optimize performance campaigns.
What We Offer
  • 25 days annual leave + additional holidays.
  • Company phone and commuting allowance.
  • Department & company-wide teambuilding events.

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air.


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