Global Digital Project Manager

il y a 5 jours


Paris, Île-de-France coty Temps plein
Descripción del Puesto

Buscamos un Gerente de Proyectos Digitales para unirse a nuestro equipo de Comunicación en Coty. En este rol, trabajarás estrechamente con el Gerente Global de Digital para implementar las estrategias digitales de nuestras marcas de nicho: Jil Sander, Tiffany & Co y INFINIMENT COTY PARIS.

Como Gerente de Proyectos Digitales, serás responsable de:

  • Diseñar y ejecutar planes digitales para nuestras marcas de nicho.
  • Crear calendarios de contenido para nuestras redes sociales y coordinar con agencias para mejorar nuestro rendimiento en estas plataformas.
  • Analizar informes de campañas publicitarias y definir KPIs para medir el éxito de nuestras iniciativas digitales.
  • Desarrollar herramientas digitales para apoyar las lanzamientos de productos de nuestras marcas.
  • Administrar las cuentas de redes sociales de nuestras marcas, incluyendo la planificación editorial, el tono de voz y el crecimiento de la base de fans.
  • Identificar tendencias del sector y contenido de alto rendimiento para inspirar nuestras iniciativas digitales.
  • Realizar benchmarking competitivo y evaluar el desempeño de nuestras marcas.
  • Auditar el contenido de e-commerce y la experiencia del cliente en la compra en línea en los principales retailers.
  • Desarrollar estrategias de adquisición de datos y lealtad para nuestras marcas.
  • Crear un calendario editorial para nuestras newsletters para mantener el compromiso de nuestros clientes y promover la conversión DTC.

Requisitos:

  • Fluidez en inglés y francés con habilidades de escritura comercial excelentes.
  • Mindset analítico y capacidad para combinar habilidades analíticas con creatividad para identificar oportunidades de crecimiento digital.
  • Organización, rigor y sentido de responsabilidad.
  • Priorización y gestión de múltiples proyectos y marcas.
  • Conocimientos de herramientas como Klavyo, Sprinkr y Traackr (una ventaja).


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