Global Digital Project Manager
il y a 5 jours
Buscamos un Gerente de Proyectos Digitales para unirse a nuestro equipo de Comunicación en Coty. En este rol, trabajarás estrechamente con el Gerente Global de Digital para implementar las estrategias digitales de nuestras marcas de nicho: Jil Sander, Tiffany & Co y INFINIMENT COTY PARIS.
Como Gerente de Proyectos Digitales, serás responsable de:
- Diseñar y ejecutar planes digitales para nuestras marcas de nicho.
- Crear calendarios de contenido para nuestras redes sociales y coordinar con agencias para mejorar nuestro rendimiento en estas plataformas.
- Analizar informes de campañas publicitarias y definir KPIs para medir el éxito de nuestras iniciativas digitales.
- Desarrollar herramientas digitales para apoyar las lanzamientos de productos de nuestras marcas.
- Administrar las cuentas de redes sociales de nuestras marcas, incluyendo la planificación editorial, el tono de voz y el crecimiento de la base de fans.
- Identificar tendencias del sector y contenido de alto rendimiento para inspirar nuestras iniciativas digitales.
- Realizar benchmarking competitivo y evaluar el desempeño de nuestras marcas.
- Auditar el contenido de e-commerce y la experiencia del cliente en la compra en línea en los principales retailers.
- Desarrollar estrategias de adquisición de datos y lealtad para nuestras marcas.
- Crear un calendario editorial para nuestras newsletters para mantener el compromiso de nuestros clientes y promover la conversión DTC.
Requisitos:
- Fluidez en inglés y francés con habilidades de escritura comercial excelentes.
- Mindset analítico y capacidad para combinar habilidades analíticas con creatividad para identificar oportunidades de crecimiento digital.
- Organización, rigor y sentido de responsabilidad.
- Priorización y gestión de múltiples proyectos y marcas.
- Conocimientos de herramientas como Klavyo, Sprinkr y Traackr (una ventaja).
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