"Digital Media Operations Specialist"

il y a 1 jour


Puteaux, Île-de-France Pandora Temps plein
About the Role

The Paid and Owned Media Specialist will report to the Paid & Owned Media Manager, Western Europe, and be responsible for digital and offline campaigns planning, creation, delivery, and analysis across all platforms on a full funnel approach, both on branding and performance.

Key Responsibilities
  1. Support the Marketing team in defining the media strategy (offline/online) on a local level.
  2. Drive media agencies on offline and online media, and set up, deliver, and follow up campaigns in the Spanish market.
  3. Be responsible for planning and on-time delivery of each paid media campaign, briefing media agencies together with other team members.
  4. Monitor closely budget, spends, and invoicing process.
  5. Ensure regular spend optimization through analysis and close communication with Ecommerce & sales teams.
  6. Support dynamic performance evaluations and analysis of all campaigns (media and ecoms KPIs), analyze dashboards, and provide weekly and monthly reports with the help of agencies and global tools.
  7. Contribute to the operational management of content and PR paid support for Spain with our creative content specialist, our internal graphic design studio, and the PR team on paid and owned social accounts.
  8. Work closely with the creative content specialist and external agencies to ensure the delivery of the best assets for your campaigns on time.
  9. Work alongside the owned content and creative specialist to support the performance of local social accounts.
  10. Implement global AdTech and other digital tools, test, and platforms when required and with the support of the Mediaplanner.
About You
  1. 3+ years' experience in managing digital campaigns preferably in an international environment.
  2. Ideal experience working in media agencies or retail, fast fashion, ecommerce, or an FMCG organization.
  3. Mandatory experience in the Spanish market.
  4. You speak English and Spanish (mandatory).
  5. Experience working in digital and social media, and supporting on a variety of paid & owned media campaigns.
  6. Ability to prioritize, manage time, and organize.
  7. Solid experience with digital data analysis and budget monitoring.
  8. Knowledge of Google Ads, Marketing Platform, and Ads Manager is a plus.
  9. Experience analyzing campaigns on ADOBE, GA, etc., is a plus.
  10. Strong skills on MS Office.


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