Digital Marketing Director France
il y a 3 semaines
About the Role
This position is responsible for leading the development and implementation of digital marketing strategies in France and the South EMEA region. The successful candidate will oversee the planning, execution, and analysis of digital activation plans to support local initiatives and global strategies.
Key Responsibilities:
- Develop and execute digital marketing strategies that align with business objectives and support local and global initiatives.
- Lead cross-functional teams to design and implement digital activation plans across various channels, including social media, display, SEO/PPC, email, and content syndication.
- Collaborate with internal stakeholders to develop integrated marketing plans, including ABM, lead and demand generation campaigns, and messaging and positioning frameworks.
- Use data and analytics to inform decisions and optimize digital marketing efforts.
- Drive business growth by maximizing user engagement and conversion.
About You
We are seeking a highly skilled and experienced digital marketing professional to join our team. The ideal candidate will have a strong background in digital marketing, with a minimum of 5-7 years of experience in a results-oriented culture. The successful candidate will have a clear understanding of digital marketing technology tools and processes, as well as the ability to create integrated digital campaigns through omnichannel marketing and channel-specific knowledge.
Qualifications:
- Minimum of 5-7 years of related experience with a Bachelor's degree; or 6 years and a Master's degree; or equivalent experience.
- Demonstrated experience defining and delivering digital strategies in a results-oriented culture.
- Ability to create integrated digital campaigns through omnichannel marketing and channel-specific knowledge.
- Clear understanding of digital marketing technology tools and processes.
- Understanding of data management platforms and familiarity with first and third-party data use cases.
Workday is an equal opportunities employer and welcomes applications from all qualified candidates. Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.
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