Marketing Director for XTB France
il y a 3 semaines
About the role:
The Marketing Director for XTB France will be responsible for adapting and executing the global marketing strategy to align with the specific needs of the French market.
This involves close collaboration with the headquarters in Poland, French management, and the Global Marketing team to ensure cohesive and effective implementation.
The ideal candidate will have a results-driven mindset, with the ability to integrate local market insights into global initiatives to drive business success.
Key responsibilities:
- Lead the adaptation and execution of global marketing campaigns while developing local brand and communication strategies that align with the company's overall objectives.
- Planning and monitoring the budget and KPIs of the French Marketing department.
- Managing the French marketing team, organizing the distribution service, and tracking tasks.
- Preparing, coordinating, and implementing online or physical events such as trade shows, seminars, webinars, or similar.
- Monitoring and tracking the performance of online & offline campaigns with a special focus on Google, Bing, and social media.
- Working with the marketing team to adapt global marketing campaigns, making them relevant to local audiences, owning tone of voice and style guides.
- Supervising the Partnership activity and tracking KPI performance.
- Coordinating, managing, and tracking SEO actions in collaboration with HQ and external agencies.
- Supervise and implement the Community Management & Press Relations strategy in close collaboration with the Global PR Manager.
Requirements:
- 5+ years of experience as a marketing manager, with additional experience in an advertising agency and/or media house considered beneficial.
- Experience in financial markets with a retail clientele would be a plus.
- A Master's degree in marketing (Bac +5 level).
- A solid track record of taking ownership and leading complex projects end to end.
- High attention to detail, complexities, and sensitivities, as well as being able to grasp the bigger picture.
- A solid track record in consumer marketing and an understanding of channels (in-product, digital, PR, and offline activations).
- The ability to excel in a fast-paced and continuously shifting environment.
About XTB:
XTB is one of the five largest publicly traded brokers of Shares, ETFs, and CFDs in the world. Founded in 2004 and present in France since 2010, XTB aims to strengthen its development and reputation in the French market to become one of the leaders in financial applications for individuals.
The XTB group is present in over 15 countries with more than 1,000 employees and over one million clients.
After Conor McGregor, XTB has just announced its new global brand ambassador - Zlatan Ibrahimovic.
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