Global Content Strategist
il y a 3 semaines
About the Role
We are seeking a talented Global Content Manager to join our team at EssilorLuxottica Group. This is a unique opportunity to drive awareness and consideration of the Essilor brand through the development of B2C and B2B2C omnichannel content.
The successful candidate will be responsible for supporting the development of Essilor brand and Essilor Expert communication campaigns, ensuring consistency throughout different touchpoints, and deploying guidelines, assets & tools across B2C & B2B2C platforms.
Key Responsibilities
- Act as the transversal brand guideline guardian, ensuring consistency throughout different touchpoints, for all regions / markets. Lead any Essilor & Essilor Experts brand guideline update.
- Support the development of Essilor brand and Essilor Expert communication campaigns in connection with the Creative Hub and deploy guidelines, assets & tools across B2C & B2B2C platforms.
- Identify the most effective consumer touch points for the brand and implement marketing activation plans in coordination with marketing service teams (PR, Media, Social Media, Events, Instore, Essilor.com).
- Supervise the localization process of all Essilor global content with external partner agency, aligning across regions and markets.
- Manage Essilor brand content on the internal marketing database (content uploading, guidelines development, usage rights validation, etc.).
- Manage day-to-day budget tracking and inputting of expenses within the internal system & budget tracking files.
- Coordinate with regions / daughter brands teams / other marketing services teams (legal, CMI, medical affair ...), acting as an advocate for the Essilor brand and ensuring it is well represented.
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