Marketing Strategist
il y a 4 semaines
We're looking for a Marketing Strategist to drive our new client acquisition, reporting into the Head of National Marketing Activations.
Missions
As a Marketing Strategist, you will be responsible for crafting and implementing marketing strategies to drive our new client acquisition, including promotions and partnerships strategies.
What you'll be doing:
- Drive a set of strategic initiatives related to our new client acquisition: frame the problems, insights, strategies, success metrics, and report on progress.
- Work hand in hand with the rest of the marketing team and expert central teams in the UK to activate all levers required to deliver the most impactful and efficient acquisition strategy, from strategies to execution (e.g., promo mechanisms, performance marketing channels, media campaigns).
- Connecting with the relevant central teams, you will drive the agenda for experimentations, to deepen our understanding of acquisition promos and the role they play, ensuring systematic analysis of effectiveness of different offers.
- Be in charge of identifying, sourcing, negotiating, and managing relevant strategic and tactical business partnerships to drive new client acquisition on Deliveroo and to reinforce our key initiatives propositions with partnership offers.
Also:
- You will run regular analysis to support your recommendations and monitor performance.
- You will be in charge of managing a promotional budget, allocating, and reforecasting the budget as needed.
- You will perform regular competitive benchmarking on offers/discounts/merchandising, in order to identify key opportunities and recommend changes to Deliveroo's promotional strategies.
Requirements
- 4-6 years of work experience, ideally with previous experience in the promotion and/or partnership space.
- Strong analytical skills and financial acumen.
- Excellent project management and communication skills, experience in managing multiple stakeholders and working in multi-functional teams.
- Can-do, problem-solving attitude, with a bias towards action.
- Ability to think about the picture while digging deep into the details.
- Comfortable with fast-changing organisations.
- Fluent in French and in English.
Why Deliveroo
Our mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops, and riders. We are transforming the way the world eats and shops by making access to food and products more convenient and enjoyable. We give people the opportunity to buy what they want, as they want it, when and where they want it.
We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, and looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.
We believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion, or a secret aversion to coriander. Deliveroo France was scored 99/100 on the Gender Equality Index 2023, demonstrating our commitment to diversity and equal opportunities. All you need is a passion for food and a desire to be part of one of the fastest-growing companies in an exciting space.
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