Marketing Communications Director
il y a 1 jour
Marketing Communications Manager
The Marketing Communications Manager will be responsible for maintaining good working relationships with local and international media, executing media placements for the hotel, and developing business and leisure travel promotions. The ideal candidate will have sound luxury hotel marketing communication knowledge, high computer literacy, and a diploma or degree in communication science, general management, or hotel management.
Key Responsibilities- Maintain current media lists: local and international travel, leisure, lifestyle, entertainment, business, and food editors
- Execute media placements for the hotel through news releases and personal contacts
- Develop business and leisure travel promotions and release to press and/or target audience
- Explore valuable media trades where appropriate
- Serve as hotel spokesperson, when appointed by General Manager, to make all official statements for the hotel to media, especially during crisis situations
- Maintain photo/electronic library of hotel ExCo and all other aspects of the hotel
- Maintain and update hotel's website and hotel's pages on RHR website
- Arrange photography of VIP guests and maintain archives
- Submit stories/photos to media and RHR regularly
- Monitor news coverage and circulate internally
- Maintain updated hotel press kit to include news releases, ExCo biographies & photos
- Assist Director of Sales and Marketing in developing and producing sales support materials for the hotel (newsletters, brochures, mailers, promotion materials, in-room information, guides, etc.)
- Assist Director of Food and Beverage in development and production of signage, menus, and other F&B collateral materials
- Monitor all printed materials for adherence to corporate identity standards
- Coordinate all special events and promotions and ensure maximum publicity (example: Artist Series, Bartender Series, Classical Music Soirees, Media Events, Garden Tree Lighting Ceremony, Festive Events, Launching Events, and other)
- Establish PR & Communications programs that will benefit and support sales and F&B strategies and initiatives
- Evaluate request for hotel donations of services/financial participation from civil, social, and charitable organizations; respond to requests, coordinate reservations, and preparation of gift certificates
- Coordinate joint fundraisers and other community promotions
- Serve as hotel's representative on major civic or community programs
- Assist with creation and implementation of local, regional, and international advertising
- Conduct regular department training – with focus on employees' career development
- Contribute to employee newsletter, announcements, and other printed materials published by Human Resource department
- Attain awards and accolades. Target hotel and F&B recognition through a diligent awards action plan and track progress throughout the year to ensure that the targeted awards and accolades are achieved. Actively promote the existing awards and accolades to gain more exposure for the hotel and food and beverage.
- Support and drive positive internal Public Relations working together with the T&C Team, ensuring that colleagues are aware of all the great things happening at Raffles Maldives. Communicating achievements to Accor so that Raffles Maldives is featured in Accor communiqués and other communication channels
- Continuously find ways to expand the database and develop a wider audience that can be reached for Raffles promotions and news.
- Provides guidance to the Digital Marketing Specialist, attends the Digital Marketing Weekly meeting, and supports to drive digital initiatives and goals
- Collaborates seamlessly with the External PR Agency and communicates effectively, making sure the full value of the external agency is received, leveraging the strengths of the PR Agency and using them to full advantage
- Guides and supports the members of the Marcom team creating and following a development plan for each colleague
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