Marketing Communications Director

il y a 2 jours

IssylesMoulineaux, Île-de-France Accor Temps plein
Job Title: Cluster Director of Marketing Communication

Accor is seeking a highly skilled and experienced Cluster Director of Marketing Communication to join our team at Pullman Maldives Maamutaa and Mercure Maldives Kooddoo.

Job Summary:

The successful candidate will be responsible for managing all key marketing and events for both resorts, including advertising, direct marketing, online marketing, and events planning and organizing to support the business objectives set for the resorts' marketing communication planning, budgeting, execution, reviews, and results measurement, taking into consideration the available brand standards and tools.

Key Responsibilities:
  • Develop and implement the marketing strategy for both resorts, including the creation and maintenance of a high-profile and positive image of the resorts, ensuring customer preference for the hotel, maximizing hotel exposure through online and social media channels, as well as partnership programs.
  • Manage the marketing team, including conducting photo shoots for both resorts, rooms, F&B, generic shots for resorts, and special events.
  • Support the sales department by developing resort sales tools, including presentation files, corporate gifts, multimedia tools, etc., to ensure the most appropriate communication of the hotel, the product, and the brand.
  • Develop and implement collateral and promotional materials for the resorts' F&B outlets, as well as actively promote the resorts' outlets into the market.
  • Manage E-Newsletters, E-Blasts, posters, flyers, banners, as well as update TV screens in guest rooms and LCD screens on the lobby, and others.
  • Support other departments for standard internal and external communication, printing materials, presentation files, other tools, etc., to ensure the most appropriate communication of the hotel, the product, and the brand.
  • Update information in both resorts' websites and other social media under Pullman Maldives Maamutaa and Mercure Maldives Kooddoo.
  • Seek sponsors, partnerships, and joint promotions with credit card companies, magazines, airlines, websites, mobile networks, and business associations.
  • Develop and maintain excellent working relationships with internal and external partners, including business associates, sponsors, and guests.
  • Be the resorts' representative in both internal and external functions and events.
  • Develop and foster good rapport with the public, clients, and members of the trade in an effort to ensure and promote a good image of the resorts.
  • Ensure all sales advertising and marketing efforts provide optimum profit returns.
  • Enhance the competence and efficiency skills of the marketing team.
  • Gather and maintain information relating to commercial and business, including conducting marketing surveys for all resorts and F&B outlets throughout the year, as planned, and compiling the report with marketing suggestions.
  • Analyze/evaluate promotion and advertising, as well as marketing performance.
  • Know the resort product in intimate details and be aware of our strengths and weaknesses, setting programs to overcome weaknesses and maximize on our strengths.
Requirements:
  • Bachelor's degree in Social Media, Marketing Communications, or Hospitality Management.
  • Minimum two-four years of work experience as Director or Manager related to Marketing Communication, Social & Media, Public Relations/Events in hotel or tourism industry.
  • Relevant strong experience in Marketing Communication and PR management.
  • Knowledge of current marketing developments/trends in the area of expertise.
  • Ability to interpret, adapt, and apply marketing guidelines and procedures.
  • Knowledge of business practices and procedures.
  • Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
  • Skills in marketing and sales analysis, formulating marketing policy, and developing and implementing new strategies and procedures.
Additional Information:

Accor is an inclusive company, and our ambition is to attract, recruit, and retain the best talent from diverse backgrounds. We are committed to creating a workplace that is inclusive, respectful, and supportive of all employees. If you are passionate about marketing and communications, and have a strong desire to join a dynamic and innovative company, we encourage you to apply for this exciting opportunity.

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