Global Luxury Marketing Specialist

il y a 4 semaines


Paris, Île-de-France Coty Temps plein

Mission


As a Global Luxury Marketing Specialist, you will be part of the Communication department and work under the responsibility of the Global Communication Manager and Global Influencer Marketing & PR Officer. Your main goal will be to implement the influence marketing and PR strategies of COTY niche brands, such as Jil Sander, Tiffany & Co, and Infiniment Coty Paris.


INFLUENCE MARKETING



  • Identify and collaborate with influencers to develop and activate campaigns that align with our brand values.
  • Analyze results and provide reports based on adapted KPIs to measure the effectiveness of our marketing efforts.
  • Develop a monthly newsletter with regular competitive monitoring in the beauty, fashion, and lifestyle sectors.

EVENT



  • Assist in the execution of international events, including the creation of agency briefs and coordination of event logistics.
  • Develop local event guidelines to ensure consistency across markets.

PRESS



  • Assist in the development of communication tools, such as press kits, press releases, and press sites.
  • Prepare press reviews to showcase our brand's expertise and thought leadership.

COORDINATION



  • Coordinate with external service providers, including PR agencies, creative agencies, freelancers, and suppliers.
  • Monitor each launch, ensuring operational monitoring of logistics, ordering, and coordination with markets.

Profile:



  • A first experience in communication, digital, or marketing, ideally in the luxury industry, either in a brand or a communication agency.
  • Strong analytical skills and excellent understanding of the social media ecosystem.
  • Organized, rigorous, and responsible, with excellent business writing skills.
  • Ability to prioritize and juggle between different projects and brand DNA.
  • Fluency in English is a must, with proficiency in Traackr and DMR being a plus.


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