Global Luxury Marketing Specialist
il y a 4 semaines
Mission
As a Global Luxury Marketing Specialist, you will be part of the Communication department and work under the responsibility of the Global Communication Manager and Global Influencer Marketing & PR Officer. Your main goal will be to implement the influence marketing and PR strategies of COTY niche brands, such as Jil Sander, Tiffany & Co, and Infiniment Coty Paris.
INFLUENCE MARKETING
- Identify and collaborate with influencers to develop and activate campaigns that align with our brand values.
- Analyze results and provide reports based on adapted KPIs to measure the effectiveness of our marketing efforts.
- Develop a monthly newsletter with regular competitive monitoring in the beauty, fashion, and lifestyle sectors.
EVENT
- Assist in the execution of international events, including the creation of agency briefs and coordination of event logistics.
- Develop local event guidelines to ensure consistency across markets.
PRESS
- Assist in the development of communication tools, such as press kits, press releases, and press sites.
- Prepare press reviews to showcase our brand's expertise and thought leadership.
COORDINATION
- Coordinate with external service providers, including PR agencies, creative agencies, freelancers, and suppliers.
- Monitor each launch, ensuring operational monitoring of logistics, ordering, and coordination with markets.
Profile:
- A first experience in communication, digital, or marketing, ideally in the luxury industry, either in a brand or a communication agency.
- Strong analytical skills and excellent understanding of the social media ecosystem.
- Organized, rigorous, and responsible, with excellent business writing skills.
- Ability to prioritize and juggle between different projects and brand DNA.
- Fluency in English is a must, with proficiency in Traackr and DMR being a plus.
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