Regional Market Development Manager, EMEA, Biotech and Pharma

il y a 4 semaines

Paris, Île-de-France Thermo Fisher Scientific Temps plein

Position Overview

The EMEA Market Development Manager position is a key member of the EMEA Biosciences Segment Market Development team. This role will contribute to the growth of our Biotech and Pharma markets by owning the strategy build, development, and execution of regional marketing plans to drive divisional and group growth in Biotech and Pharma. Part of this role is also to support Biosciences Division (BID) OEM business.

We are seeking a dynamic candidate who recognizes the potential of combining creativity and analytics to drive impactful marketing campaigns. To excel in this role, the successful candidate should possess outstanding skills in navigating a matrixed organization, ensuring alignment among various parties involved, and effectively managing complex projects within budget and on schedule.

This is an individual contributor role with high visibility, working in a cross-functional organization.

Key Responsibilities

Develop strategic, multi-channel coordinated market development plans for Biotech and Pharma customers, crafting or applying competitor analysis, business trends, market opportunities, and staging and pacing of tactical programs to drive revenue growth.

Develop sales enablement tools and customer facing materials in collaboration with global marketing, marketing operations and commercial teams.

Closely collaborate with EMEA Regional Market Development (RMD) managers to help drive portfolio strategy within the Biotech and Pharma segments.

Partner with our BID Biotech and Pharma commercial team to build tactical plans that enable the team to deliver on the pre-defined strategy and growth commitments.

Be the BID EMEA driver in boarder regional and global marketing teams to influence the activities and optimally deploy in BID EMEA.

Drive messaging and tools that communicate the value proposition directly to Biotech and Pharma customers through marketing campaigns, distributors, and events.

Define Biotech and Pharma contact engagement strategy to increase impact of marketing campaigns including but not limited to 3rd party networks, Linked In, Research Gate etc.

Work closely with the OEM commercial leader to develop the OEM value proposition and provide marketing support to drive awareness of our capabilities.

Review targets and dashboards to measure efficiencies of your marketing activities; report on these metrics regularly and adjust tactics to improve performance.

Propose and complete customer and market research programs to provide key market insights and actionable business outcomes.

Provide relevant training and communicate market trends direct to sales teams on a regular basis.

Deliver digital marketing campaigns that support commercial revenue goals.

Ensure the return on investment of marketing activities is in line with EMEA targets.

Collaboration

Work closely with the following key collaborators:

  • Regional and global market development teams and digital teams to optimise the digital media plan
  • Cross-divisional Life Sciences marketing teams and the broad Thermo Fisher network to ensure customer focused approach to maximise customer experience
  • Corporate brands to align on value propositions
  • Data science groups to improve the use of predicted analytics and data science in marketing plays
  • CRM teams for segmentation

Education, Experience & Skills

Bachelor's degree in Marketing or Biology, Biochemistry or related subject area.

Experience in a marketing role, responsible for product or portfolio marketing, go-to market strategy & execution.

Experience in biotech or pharma industry preferred.

Experience with and/or knowledge of the following proficiencies: 4Ps and marketing mix, media outreach, content strategy/marketing, VOC/VOS, segmentation, multi-channel lead generation, value proposition, demand/lead generation strategies and marketing program development and execution.

Ability to prioritise.

Ability to influence without authority and work in a large organization within a highly matrixed environment and to build cross divisional and cross group networks.

Collaborative approach to developing and sharing strategy, tactics, and analytics. A strong record of building alignment in cross-functional teams.

Demonstrates creativity and problem-solving ability, strong analytical and execution skills.

Plan, monitor and manage budgets, schedules and performance requirements for the assigned business unit(s) and project(s).

Travel is required (~25% travel), including international.

Demonstrates the 4I's: Innovation, Integrity, Intensity, and Involvement.

This role is being offered as Onsite (4 days office and 1 day at home) based at our offices in any of the following locations: Inchinnan, Scotland; Milan, Italy; Madrid, Spain; Paris, France or Darmstadt, Germany. Some international travel may be required, up to a max of 25% per annum, including some overnight stays.

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