Digital Marketing Specialist

il y a 7 jours


VélizyVillacoublay, Île-de-France Dassault Systèmes Temps plein

About the Role

We are seeking a talented and driven Digital Marketing Specialist to join our team and play a key role in promoting our innovative SOLIDWORKS solutions. You will be responsible for developing and executing comprehensive digital marketing strategies across various channels, including owned media platforms, social media, paid search, and paid advertising.

Key Responsibilities

  • Craft and implement a robust digital marketing strategy encompassing all relevant channels to elevate brand awareness and generate qualified leads.
  • Plan and execute engaging digital campaigns across multiple platforms, ensuring alignment with overall business objectives.
  • Develop compelling written, video, and visual content for our owned media properties, including our YouTube channel, blog, and user community site.
  • Collaborate with internal teams to optimize marketing assets such as web pages, white papers, ebooks, and email campaigns to enhance brand visibility and drive lead generation.
  • Partner with external agencies and stakeholders to ensure seamless campaign setup and execution.
  • Monitor and analyze the performance of marketing initiatives, providing insightful reports and recommendations for continuous improvement.
  • Support local partners in planning and executing marketing campaigns, fostering strong relationships and collaborative efforts.

Qualifications

  • 3 to 7 years of proven experience in B2B digital marketing, with a demonstrated track record of success.
  • A deep understanding of brand positioning and expertise in IT technology, digital media, and channel marketing strategies.
  • Proficiency in utilizing major social media platforms (YouTube, Facebook, Instagram, etc.) and executing effective marketing campaigns across these channels.
  • Experience managing external partners and agencies to achieve shared goals.
  • Familiarity with video editing software such as Adobe Creative Cloud (Photoshop, Premiere Pro) or Camtasia is a plus.
  • Previous experience working in a multinational company is highly desirable.


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