Trade Marketing Director, France-Iberia
il y a 3 semaines
As a Trade Marketing Director for France and Iberia, you will be responsible for leading the functional leadership of the FRIB (France, Spain & Portugal) trade marketing team. Your vision and roadmap will drive the current and future trade landscape and the LEGO Group's presence in the Business Unit.
You will develop and roll out excellent and engaging lower funnel LEGO experiences, permanent store presence, and drive period (DPCs) as well as occasional campaigns across all purchasing channels and touchpoints in an integrated way.
Key ResponsibilitiesShopper Marketing- Shape and implement LEGO marketing campaigns from toolbox executions to creativity in localization working alongside Market and channel Trade Marketing and Brand Management teams, Sales, e-Com, retail partners, agencies, and logistics partners/warehouse.
- Lead Shop in Shop deployment, align on the strategy with sales directors, and monitor the performance.
- Activate local shopper occasion campaigns with success along the areas of in-store, merchandising, omnichannel, retailer events & digital, etc.
- Manage, track, and optimize deployment of omnichannel trade marketing activities and establish a reporting system for all activities to develop recommendations for marketing and sales teams.
- Align plan and develop the trade marketing strategy with Sales directors, RCD partners, and all senior-level business partners.
- Drive alignments across trade marketing tools where possible and adapt and gap-fill trade material opportunities where needed.
- Partner closely with offline, eCommerce, and digital marketing teams on omnichannel full-funnel shopper and LEGO experience journey, leading towards a well-rounded plan within the annual ICP process.
- Work with brand teams to enable visible, impactful, and engaging experiences for all audiences.
- Lead partner agencies' activities and other vendors, achieving positive relationships as well as high-quality, service levels, and performance.
- Secure excellence in execution at POS while ensuring 'safety first approach' for LEGO builds being implemented.
- Budget responsibility for BTL trade marketing & agency partner activities, striving for efficiency and smart investment in an omnichannel trade landscape.
- Lead and manage a talented 8-expert team, based in Paris and Madrid, setting targets, challenging plans, and fostering a strong feedback culture. Participate in the People Forum of the Business unit gathering all team managers.
- Actively develop this team and support all individuals on their growth, learning, and development journey, creating a culture of trust, caring, and collaboration.
The overall ambition for the position is to elevate industry-leading in-store and omnichannel marketing to a key priority within the organization and overall marketing mix. The role will be a key part of the Market and Channel Trade Marketing Forum and report to the Senior Director Marketing FRIB.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds to apply for roles in our team.
Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.
The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children's Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO team today.
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