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Strategic Demand Generation Manager

il y a 1 mois

Paris, Île-de-France Swile Temps plein

Unlock the Power of Demand Generation

Swile is revolutionizing the employee benefits market with its innovative approach to worktech. As a Demand Generation Manager, you will play a critical role in driving targeted marketing efforts to engage and convert high-value accounts.

The ideal candidate will have a deep understanding of ABM strategies, experience with large enterprises and public sector clients, and a proven track record of developing and executing successful marketing campaigns tailored to specific accounts.

Key Responsibilities:

  • Develop and implement comprehensive ABM strategies for large accounts and public sector clients.
  • Collaborate with sales, product, and content teams to develop personalized marketing plans.
  • Utilize data-driven insights to create and refine ABM strategies, ensuring alignment with business goals and sales objectives.

Requirements:

  • 7+ years of experience in B2B demand generation, including 5 years in developing and executing successful ABM campaigns.
  • Deep understanding of ABM principles and best practices, including personalized marketing, account segmentation, and multi-channel execution.
  • Proficiency in Marketing automation and CRM software (Salesforce, Pardot and Marketing Cloud). Experience in ABM tools (6sense, Terminus, Demandbase, etc.) is a plus.

What We Offer:

  • A dynamic and innovative work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.

Our Hiring Process:

  • We have a 5-step process to ensure you're the right fit for our team.
  • You'll meet with our Hiring Team, Director of Demand Generation, and VP Marketing to discuss your qualifications and fit for the role.