Manager of Field Marketing Strategies
il y a 4 semaines
Your Role
As the Field Marketing Manager, you will play a crucial role in crafting and executing marketing and sales strategies that align with the company’s goals across its diverse product offerings.Reporting directly to the Marketing Director, you will implement the brand strategy on a national scale while enhancing the product and service portfolio.
Your Key Responsibilities:
Establishing the product lineup in collaboration with market insights, sales teams, product managers, and application managers across various regions.Conducting thorough analyses of data including sales figures, profit margins, marketing strategies, and market trends.Gaining in-depth market knowledge through regular interactions with customers and sales representatives.Formulating sales forecasts based on discussions with sales personnel and regional sales leaders.Executing pricing strategies to meet sales and profit targets.Launching and advocating for new products, providing essential support to sales teams, including training and addressing technical inquiries.Designing promotional initiatives and marketing resources; adapting and translating materials for the local market; contributing to digital platforms, showroom experiences, and trade exhibitions.Supporting the Marketing Director in the organization and execution of the marketing plan and budget.
Your Qualifications
Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).Solid foundation in marketing principles and tools.Strong grasp of commercial strategies.Familiarity with project management methodologies.Fluency in both English and French, with excellent written and verbal communication skills.Exceptional interpersonal and relationship-building capabilities.A keen interest in technical products.Strong content creation skills.
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