Director of Digital Marketing Strategy
il y a 2 jours
We are seeking a visionary Director of Digital Marketing Strategy to spearhead our marketing efforts and drive sustainable growth across all channels.
About Seiza:
Seiza is a fast-paced, high-growth company that requires innovative thinkers to lead our marketing initiatives. Our ideal candidate is a seasoned professional with a proven track record in developing and executing data-driven marketing strategies.
Key Responsibilities:
- Growth Strategy Development: Design and implement a comprehensive marketing strategy focused on acquiring new customers, increasing lifetime value, and expanding brand awareness across all platforms (digital, social).
- Performance Marketing Leadership: Oversee key channels like paid search, SEO, email marketing, social media, content marketing, and affiliate marketing with a focus on ROI and sustainable growth.
- Cross-Functional Collaboration: Collaborate closely with the sales, product, and analytics teams to align marketing efforts with business goals and ensure consistent messaging across all customer touchpoints.
- KPIs and Analytics: Monitor and analyze key metrics to continually refine marketing strategies, test new approaches, and define team OKRs ensuring they are aligned with the company's overall strategy.
- Team Leadership: Lead, mentor, and grow a high-performing marketing team, fostering a culture of innovation, creativity, and accountability.
- Brand Building: Strengthen the company's brand positioning and messaging to ensure a cohesive and compelling story that drives customer engagement and loyalty.
- Content: Develop and implement a content strategy that supports customer acquisition and retention goals, amplifies brand messaging, and drives engagement across multiple channels.
Requirements:
- 7+ years of experience in a senior B2B marketing role, with a strong focus on growth and performance marketing.
- Deep expertise in digital marketing, including SEM, SEO, content marketing, social media, email campaigns, and data-driven marketing.
- Experience leading cross-functional teams and working closely with sales, product, and data teams.
- Strong analytical skills with the ability to translate data into actionable insights and optimize campaigns for maximum impact.
- Excellent leadership, communication, and interpersonal skills.
- Ability to thrive in a fast-paced, high-growth environment and adapt to changing market conditions.
- A passion for innovation and a results-driven mindset.
Compensation: The estimated annual salary for this position is $120,000 - $180,000, depending on experience and qualifications.
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