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E-commerce Director

il y a 1 mois

IssylesMoulineaux, Île-de-France Accor Temps plein
Job Title: E-commerce Manager

Accor is seeking a highly skilled E-commerce Manager to join our team. The successful candidate will be responsible for managing all online activity related to traffic acquisition, sales, conversion, and reporting.

Key Responsibilities:
  • Develop and implement e-commerce strategies to improve website performance and drive sales.
  • Work closely with the marketing team to improve quality and traffic acquisition.
  • Collaborate with developers to improve website speed and user experience.
  • Research market trends and technologies to stay ahead of the competition.
  • Analyze data to deliver data-driven strategies and achieve key performance indicators (KPIs).
  • Oversee digital marketing channels, including display, affiliates, and email marketing.
  • Develop content calendars and oversee website uploads and landing page development.
  • Report on performance and provide insights for improvement.
Requirements:
  • Minimum 2-5 years' experience in a similar role.
  • Bachelor's degree in Digital Marketing or a related field.
  • Knowledge of implementing digital marketing concepts, including social media, display, and affiliate channels.
  • Confidence in developing and overseeing retail and e-commerce-focused digital marketing strategies.
  • Excellent understanding of web design, customer flow, and web analysis.
  • Confidence in traffic analysis, reporting tools, and optimization.