Head of Growth Marketing
il y a 3 jours
We believe in a world where all cars are shared. Carsharing empowers people to get going in a smarter, easier way, while also having a positive impact on the environment and making cities more liveable. It’s this vision that propels us forward and inspires us to think even bigger.
Since April 2019, Drivy is now part of Getaround. Together, we’re the world's leading carsharing platform with a community of more than 5 million users sharing over 11,000 connected cars across 7 countries.
Our team is collaborative, positive, curious, and engaged. We think fast, work smart, laugh often, and are looking for like-minded people to join us in our mission to disrupt car ownership and make cities better.
Your mission:- You will own the growth marketing strategy for Getaround in Europe, from user acquisition to retention. You have the unique opportunity to shape the roadmap for initiatives that will fuel growth across our markets.
- Drive the strategy, budget and execution of new driver acquisition and retention through all online channels - including SEA, Paid Social, CRM.
- Oversee customer lifecycle metrics, from onboarding to conversion and retention, working closely with Product and Data teams to launch and test initiatives that will improve our funnel and lifecycle metrics.
- Design, execute and analyze performance marketing campaigns : identify opportunities, prioritize, lead execution, allocate budget and monitor performance. Collaborate closely with our Brand team for impactful creatives and messaging.
- Contribute to Product roadmaps by submitting and sizing initiatives, framing needs, engaging in technical discussions, following-up on execution and impact tracking.
- Analyze performance and set up reporting to drive predictable growth and enable actionable decisions. Build tools to assess marketing efficiency and tie marketing performance to overall business growth.
- Continuously experiment and iterate to optimize the playbook for demand growth across our markets.
- Lead and manage the growth marketing team locally (2 direct reports and 1 freelancer) , nurture talents and develop your team’s strengths.
- You will be part of the Marketing team, and report directly to Marie , VP of Marketing for Europe, as well as dotted line to Reese, VP of Marketing NA and Global Head of Growth.
- Your role is European: you will work from our office in Paris, for all the European countries where Getaround operates. On an ad-hoc basis, you will also be able to take part and lead global growth projects for the company.
- You will work closely with our North-America team to share best practices and mutualize efforts whenever possible.
- Minimum 7 years of experience in Growth / Performance marketing or Demand Generation in a startup environment or digital agency.
- Track record building effective multi-channel marketing strategies from ideation to execution, across all funnel stages.
- Expertise of growth marketing tools: ad platforms (Google Ads, Meta, Apple Search, Linkedin, etc.), attribution methods, CRM/automation systems and robust technical skills that enable you to get your hands dirty on every initiative and engage in deep technical discussions with our Data and Product teams.
- Strong analytical skills and capacity to report on budget, performance and forecast. Knowledge of key marketing ratios and efficiency metrics (LTV:CAC, ROAS…).
- Curiosity for all things growth and ability to stay on top of your game on latest digital trends and growth techniques.
- A creative spirit and startup mindset, with a desire to learn from peers and share your knowledge.
- Fluency in French and English.
- Getaround Europe is a fast-growing startup located in the centre of Paris. We offer one of the most dynamic and diverse company cultures in town, and give every employee the opportunity to grow and the power to define their impact at Getaround.
- The opportunity to have a positive impact on climate change. Cars are responsible for 17% of carbon emissions. In France, an independent study has shown that each connected car shared on Getaround replaces more than 4 self-owned cars.
- A place to learn and grow: weekly 1 on 1 meetings with your manager, frequent 360° feedback from your teammates, personal objectives to develop your potential, optional annual training.
- An international team and company: our product is live in the US, France, Norway, Germany, the UK, Spain, Belgium and Austria. We have headquarters in San Francisco and European offices in Paris and Oslo.
- A remote-friendly policy: this position is based in our Paris office with up to 3 days of remote work per week. Like all our employees, you’ll get a monthly subsidy to cover part of your work-related expenses at home.
- A company culture that seeks to reinforce Diversity, Equity and Inclusion thanks to a dedicated task force. A work environment where you’re empowered and can be authentic.
- A Swile lunch card.
- The latest Apple equipment.
- Unlimited €30 vouchers for your Getaround bookings.
- Health insurance.
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