Head of Brand
il y a 9 heures
Mission clés :
- Développer et exécuter une stratégie de marque cohérente avec les objectifs de la société;
- Superviser et affiner l'identité visuelle, le ton de voix et les messages clés de la marque;
- Collaborer avec les équipes internes pour intégrer le positionnement de marque dans les lancements de produits et les campagnes marketing;
- Définir la stratégie de contenus et des campagnes marketing pour atteindre les objectifs de la marque;
- Gérer le positionnement de la marque sur les réseaux sociaux;
- Promouvoir la marque à travers des ambassadeurs internes et externes et des initiatives de leadership d'opinion;
- Effectuer des études de marché et des analyses de perception de marque pour comprendre les besoins de nos marchands et la résonance de notre marque.
Exigences minimales :
- Au moins 10 ans d'expérience en gestion de marque, dont au moins 3 ans dans un rôle similaire;
- Capacité avérée à concevoir et exécuter des initiatives de marque stratégiques;
- Compétences de leadership et interpersonnelles pour travailler avec des équipes pluridisciplinaires;
- Expérience en management et mentorat de membres juniors des équipes de marque ou de marketing;
- Bilinguisme en anglais et en français avec des solides compétences en communication écrite et orale.
Avantages financiers :
- Carte Swile (titres restaurant) d'une valeur de 9€ par jour;
- Mutuelle santé Alan (Programme Blue) prise en charge à 60% par Payplug;
- Abonnements aux transports publics ou Velib pris en charge à 50% par Payplug;
- Congé Second Parent (Parental Act).
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