Field Marketing Manager, Emea

il y a 5 jours

Paris, France Harness.io Temps plein

Paris, Paris, France
- Harness is a high-growth company that is disrupting the software delivery market. Our mission is to enable the 30 million software developers in the world to deliver code to their users reliably, efficiently, securely and quickly, increasing customers’ pace of innovation while improving the developer experience. We offer solutions for every step of the software delivery lifecycle to build, test, secure, deploy and manage reliability, feature flags and cloud costs. The Harness Software Delivery Platform includes modules for CI, CD, Cloud Cost Management, Feature Flags, Service Reliability Management, Security Testing Orchestration, Chaos Engineering, Software Engineering Insights and continues to expand at an incredibly fast pace.
- Harness is led by technologist and entrepreneur Jyoti Bansal, who founded AppDynamics and sold it to Cisco for $3.7B. We’re backed with $425M in venture financing from top-tier VC and strategic firms, including J.P. Morgan, Capital One Ventures, Citi Ventures, ServiceNow, Splunk Ventures, Norwest Venture Partners, Adage Capital Partners, Balyasny Asset Management, Gaingels, Harmonic Growth Partners, Menlo Ventures, IVP, Unusual Ventures, GV (formerly Google Ventures), Alkeon Capital, Battery Ventures, Sorenson Capital, Thomvest Ventures and Silicon Valley Bank.

**Position Summary**:
Field Marketing Managers play a crucial role in connecting the broader marketing strategy with on-the-ground sales efforts, ensuring that marketing initiatives resonate with local markets and drive meaningful business results.

**About the role**:
**Events management**:

- Plan, organize, and execute both virtual and in-person events such as trade shows, conferences, meetups, and workshops.
- Manage event logistics, vendor relationships, and budget to ensure events run smoothly.
- Work with sales to maximize event ROI through pre-event outreach, on-site engagement, and post-event follow-up.

**Campaign Planning and Execution**
- Develop and execute regional marketing campaigns and events tailored to specific markets, industry verticals, or customer segments.
- Coordinate with the sales team to align marketing efforts with sales goals, ensuring campaigns support lead generation and pipeline growth.

**Lead Generation and Pipeline Contribution**
- Focus on generating and nurturing high-quality leads through localized marketing activities.
- Track and analyze key metrics such as MQLs (Marketing Qualified Leads), meetings scheduled and completed, pipeline activated, and conversion rates to assess the effectiveness of marketing efforts.
- Work with our digital marketing and operations teams to leverage marketing automation and CRM systems to track and manage leads through the sales funnel.

**Sales Enablement**
- Collaborate closely with the sales team to provide tools, resources, and content that align with regional marketing strategies.
- Create sales collateral, presentations, and case studies that highlight the company's value proposition and benefits for specific industries or markets.
- Conduct training sessions to ensure sales teams understand the marketing campaigns and how to leverage them effectively.

**Regional Market Insights and Strategy**
- Develop a deep understanding of regional market dynamics, competition, customer needs, and industry trends.
- Use this knowledge to tailor messaging and content, positioning the company’s products in ways that resonate with local audiences.
- Provide feedback to the broader marketing and product teams on market-specific trends and customer feedback.

**Cross-functional Collaboration**
- Work closely with the wider team like product marketing, digital marketing, content and campaign management teams to create cohesive and consistent campaigns.
- Collaborate with product marketing and Field CTO teams to ensure marketing initiatives align with product launches, updates, and customer success stories.
- Serve as the key point of contact between field marketing, sales, and other internal teams, ensuring communication flows smoothly.

**Budget Management and ROI Analysis**
- Manage the budget for field marketing activities, ensuring efficient use of resources.
- Monitor and analyze the ROI of various marketing activities to determine their effectiveness and make adjustments as needed.
- Provide regular reports and insights on campaign performance to stakeholders, highlighting successes and areas for improvement.

**Brand Awareness and Relationship Building**
- Develop PR strategies to increase brand awareness and thought leadership within the region or industry.
- Build relationships with industry influencers, partners, and local media to amplify the company’s message.
- Identify opportunities for sponsorships, partnerships, and speaking engagements that can enhance the company’s visibility.

**Additional Tasks**
- Work with field sales and sales engineering teams to localise content, assets and campaigns into French and German

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