CRM Manager

Drive engagement and shape the future of home services.

Are you ready to make a real impact in a fast-evolving industry? Instapro Group, part of Angi, is looking for a CRM Manager to lead customer engagement strategies across seven international markets—including Europe and Canada—for both sides of our marketplace: tradespeople and homeowners.

You'll take the lead in shaping and executing CRM campaigns that fuel retention, reactivation, and lifetime value. Reporting directly to Angi’s Global CRM Team, you’ll work day-to-day with the Instapro Group Marketing and Product teams—ensuring your campaigns are locally relevant while benefiting from global insight and support.

This is a rare opportunity to steward CRM in a sector undergoing digital transformation—where your ideas and execution can directly shape customer experience and business growth.

**Location & Work Style**:
This is a remote-first role based in Berlin, Amsterdam, London, or Aix-en-Provence. While you’ll enjoy flexibility, we value in-person connection and host:

- Monthly in-office meetups
- Tri-annual off-site gatherings

**What You’ll Do**:

- Design and execute targeted, personalized, and data-driven campaigns across all user touchpoints
- Use performance data (via Redshift & Looker) to uncover insights and enhance retention and engagement
- Partner with Product, UX, Data, and Engineering to bring new CRM initiatives to life
- Collaborate with Creative and Content to ensure campaigns align with our brand and tone
- Run A/B and multivariate tests to continuously improve campaign effectiveness
- Monitor KPIs, share insights, and influence decision-making at all levels

**Our CRM Tech Stack**:

- Marketing Automation: Iterable, Zapier
- Ideation & Collaboration: Figma, Miro
- Analytics & Reporting: Redshift, Looker
- 4-6 years of hands-on CRM experience in a tech or marketplace environment
- Proven success with lifecycle marketing, segmentation, A/B testing, and journey optimization
- Proficiency in marketing automation tools like Iterable, Braze, Salesforce Marketing Cloud, or Customer.io (Iterable is a strong plus)
- Good command of HTML/CSS and a strong eye for design and brand consistency
- Ability to independently solve problems and streamline workflows using AI tools
- Exceptional collaboration skills and a history of building trust with stakeholders across teams
- Strong analytical mindset with a passion for turning data into action
- Fluency in English, plus one additional language (German, French, Dutch, or Italian)

**Bonus Points (Not Required)**:

- Experience running CRM programs across multiple countries

**Why you’ll enjoy working at the Instapro Group**:
**You can make an Impact.**Joining Instapro Group is an opportunity to help crack the code in one of the last big industries to become digital-first. We’re leaders in our markets, yet small enough for everyone to make a real difference.

**We care**. We don’t believe in one size fits all. Whether it’s flexibility in your working hours, your location, or opportunities to advance and grow, you’ll find a supportive and open culture designed to help our team members thrive.

These are the benefits you'll enjoy:

- Highly competitive salary package
- Hybrid work environment
- Hybrid allowance/benefit
- Temporary work from abroad policy
- Regular team and social events
- Referral bonus
- Further benefits depending on location

These are the values that guide everything we do:

- ** We put integrity first**. We are authentic, transparent and respectful.
- ** We are all stewards.**We are stewards of the company on behalf of all stakeholders.
- ** We follow the evidence.**We are objective, evidence-based and pragmatic in our decision-making.
- ** We never stop learning.** We are open-minded and curious.
- ** We win together.** We collaborate and earn trust with our colleagues.
- ** We are inclusive.** We are committed to building a diverse and inclusive company.

Read our values in full here