Growth Marketing Manager

**Company Mission**:
We are Synapse Medicine, a HealthTech scale-up revolutionizing access to medical information through artificial intelligence and Big Data.

Founded in 2017 by Dr. Clément Goehrs, Dr. Louis Letinier, and Alicia Bel-Letoile, we are now a team of over 90 passionate individuals shaping the future of Medication Intelligence.

By joining Synapse Medicine, you will become part of a close-knit team motivated by a clear mission: making every prescription a success. To achieve this, we make medical information readable, reliable, and usable. The AI technologies we develop improve the daily lives of healthcare professionals and patients.

Together, we have made Synapse Medicine an indisputable French leader, and we are now targeting the European and American markets. In this context of rapid growth ($25M raised in Series B in March 2022), we are looking for a **Growth Marketing Manager** to participate in building our artificial intelligence platform dedicated to the proper use of medication.

**Who are we looking for?**:
We are seeking an ambitious **Growth Marketing Manager** to take ownership of our lead generation and conversion optimization efforts in France and the United States. You will design and execute digital campaigns, analyze user journeys, and develop a community of end-users to strengthen brand engagement. This role is perfect for a high-performing marketing professional ready to drive growth strategies in a fast-growing HealthTech startup.

***Key Responsibilities**:
**Lead Generation**
- Collaborate with product and marketing teams to define personas and tailor campaigns accordingly.
- Implement retargeting strategies to capture hot leads and maximize conversions.

**Conversion Rate Optimization**
- Analyze the user journey to identify friction points and improve conversion rates.
- Monitor KPIs and provide regular reporting to adjust actions based on results.

**Community Development and Engagement.**
- Create and manage a community of end-users to generate feedback and strengthen brand engagement.
- Implement gamification and loyalty initiatives to encourage interactions and positive word-of-mouth.
- Conduct competitive and industry monitoring to adapt strategies according to market trends.

**Internal Collaboration and Sales Support**
- Work closely with sales teams to align lead generation campaigns with sales objectives.
- Provide insights and analysis on campaigns to adjust sales and marketing strategies.
- Participate in strategic meetings to share key data and optimization recommendations

**Qualifications**:

- Minimum 3 years of experience in growth engineering, growth hacking, or acquisition-focused project development, ideally in a SaaS startup.
- Minimum 3 years of experience in digital marketing, preferably in a B2B environment within the health sector, technology, or SaaS in France and the USA.

**Skills**:

- Fluent in both French and english.
- Strong knowledge of customer acquisition and retention strategies.
- Proficiency with campaign management tools (CRM, marketing automation, social networks).
- Excellent communication and interpersonal skills with the ability to unite teams.
- Analytical mindset with a creative and results-oriented approach.

**Why Join Us**:
**Benefits**
- Fixed salary
- Variable based on personal objectives and overall company performance.
- Stock Options (BSPCE).

**Perks**
- 100% health coverage: Alan (€56/month + €28 per child).
- Edenred Meal Card: €7.5 (50% employer contribution).
- Transport subsidy: 50% of your transport costs covered. Vacation bonus.

**What's more ?**
- **Mission**: Joining us means contributing innovative services to the rapidly evolving healthcare sector while being part of a cohesive and supportive team. We are featured in the 2024 mapping of French Impact startups by Bpifrance Le Hub, France Digitale, and Mouvement Impact France
- **Growth**: Over 50 new team members joined us since 2023, and we’re still recruiting
- **International**: We are launching our solutions in the European and US markets.

**Bonus**
- Our offices are (incredible ) located in the heart of Bordeaux (5 minutes from the tram), in Paris, and in Lacanau.
- Our two annual seminars take place in increasingly extraordinary locations.
- Internal events organized every week by Isabelle ‍️