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Marketing Manager
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Looking for a new challenge? Join ESSCA
A prestigious business school that has placed people at the heart of its mission since 1909. With 6 campuses in France and 4 internationally, ESSCA trains responsible managers and entrepreneurs in an ethical and supportive environment. Discover an innovative institution, globally recognized, that combines strong values with a commitment to sustainable development.
Experience a unique journey where humanism, responsibility, agility, and efficiency are at the core of ESSCA's activities for its development.
**Job description**:
**Marketing Manager Opportunity at ESSCA**
**This position is open at one of our following campuses : Angers - Lyon - Paris**
The Marketing Manager will lead the school's marketing strategy, enhance the market visibility of BMI and PGE in France, and boost international enrollments in the following programs: MSc and Continuing Education.
**Strategic Management**:
- Develop and implement a comprehensive marketing strategy aligned with the school's mission and objectives.
- Analyze market trends, competitor strategies, and target audience insights to inform marketing initiatives.
- Ensure adherence to the marketing budget, allocate resources efficiently to maximize ROI of marketing initiatives, and adjust strategies as needed.
**Marketing Operations**:
- In coordination with the communications department, ensure brand consistency across all marketing channels.
- ️ Create and manage messaging, visual identity, and marketing materials.
- Collaborate with recruitment teams to develop marketing strategies that attract potential students.
- Monitor and analyze data from leads to enrollments to refine marketing tactics and outreach efforts.
**Digital Marketing**:
- Use analytics tools to measure and report on the effectiveness of digital campaigns.
**Event Marketing**:
- In collaboration with recruitment teams, plan and promote school events, workshops, and conferences to enhance visibility and engagement.
- Coordinate logistics and marketing efforts to ensure the success of events.
**Management**:
- Lead and mentor the marketing team, fostering a collaborative and innovative environment.
- Set performance goals and conduct regular evaluations to ensure team effectiveness.**Job Features**:
- Permanent contract - executive status
- Working hours: full-time
- Salary: according to profile
- Additional benefits: 7 weeks of paid leave (for a full year worked) + RTT - Health and welfare insurance - Meal vouchers (€10/voucher - 50% covered by ESSCA) - Profit-sharing agreement - Hybrid work possible according to the current telework agreement - Numerous benefits through cultural and leisure activities offered by the CSE
**Position available immediately**
**Profile**:
Master’s degree in marketing, business administration, or a related field.
7+ years of experience in marketing, with at least 3 years in a leadership role, preferably within higher education.
Proven track record of developing and executing successful marketing strategies.
Strong knowledge of digital marketing tools and analytics platforms.
️ Excellent communication, presentation, and interpersonal skills.
Ability to think strategically while managing day-to-day marketing operations.
Experience in managing budgets and demonstrating ROI on marketing campaigns.
Fluent in both English and French, ideally an English native speaker.
ESSCA is committed to diversity, non-discrimination, and equal opportunity. Our positions are accessible to people with disabilities.
