Field Marketing Manager

Licorne Society a été missionné par une startup en pleine croissance pour les aider à trouver leur Field Marketing Manager

This company is a leader in data science and AI-powered solutions. Since 2006, they’ve pioneered the use of AI and advanced data science applied to unified marketing measurement and holistic business optimization aligned with sustainability performance.

If you are passionate about data or technology in general, and you want to be an active player of your professional future, then your place is l'entreprise

Key figures about l'entreprise
- 400 data science experts globally
- 1000 diverse projects for more than 350 clients
- 5 offices: Paris, Hong Kong, Shanghai, London and New York
- $1 billion in profits generated for our clients since 2006
- 7000 tons of CO2 avoided by our clients in 2022

They have the ambition to help our clients rethink their business models by reconciling economic, environmental and social performance through data science.

That's why they have all the necessary skills in-house to meet the needs of our clients, including Product Managers, Product Designers, Data Architects, Data Engineers, DevOps Engineers and Data Scientists.

This company is now part of the French Tech 120 ranking They have been selected by La French Tech to join the prestigious group of the top 120 French scale-ups, recognized for their potential to become international leaders.

**Your role**:
They are seeking a data-driven, revenue-centric Demand Generation Manager with experience of both inbound and outbound marketing. Your experience includes creating and maintaining demand in the sales cycle (Go to Market by offer, funnel orchestration, nurturing strategy...), Generate sales opportunities from Large enterprise, oversees Account-based marketing pratices (ABM)

More precisely, you are responsible for:

- Partnering with the Sales and Product teams to develop a deep understanding of our personas, products, industries and buyer’s journey by key offer ;
- Collaborating with product, marketing and regional teams to design demand gen campaigns and programs. Document winning demand gen practices, evangelize in regions to support local pipeline growth ;
- Contributing to strategizing content and messaging to acquire and nurture prospects on the short and long term (thought leadership, white papers, demos, videos, landing pages ) ;
- Improving the nurturing strategy to warm up leads over time, using a mix of content, channels, innovative calls-to-action...
- Contributing to ABM practices (engage specific companies and contacts, customize content,...) ;
- Measuring, improving results, and spreading effective lead generation practices in regions ;
- Managing technical and Ops aspects of global leadgen through key marketing systems if needed. (website apps and tagging, leads flow, CRM connections, tools contracts )

**Your profile**:

- 6+ years in demand generation/B2B marketing, preferably in B2B SaaS/Enterprise software ;
- Ideally experience in managing Account based marketing campaigns (ABM), preferably on a regional and global scale ;
- Strong project management skills with the ability to manage multiple campaigns and stakeholders simultaneously ;
- Combining strategic thinking with effective execution of action plans, demonstrating a proactive, strategic thinker with exceptional attention to detail ;
- Bilingual French / English.

**Why join us?**:
Joining l'entreprise means joining a company where values are applied every day:

- Evolve in an entrepreneurial and non-traditional environment (#curiosity)
- Be open to both top-down and bottom-up feedback for continuous improvement (#excellence)
- Receive training upon arrival and continuously through a unique learning experience enriched with numerous resources (internal, external, live, and digital), encompassing technical knowledge and soft skills (#transmission)
- Be part of a friendly and united community (#pleasure)
- Imagine unexpected solutions and step out of your comfort zone (#creativity)

They are also Great Place to Work certified© in France, the UK, and the US, and received the ‘Best companies to Work for in Asia 2023©’ award in Hong Kong.

**You will have access to**:

- A training catalog, which contains programs that will enhance your skills on our solutions and jobs, learning paths on our digital platform, as well as programs dedicated to our priority challenges, including awareness of environmental issues with the Climate School;
- A sporty, artistic, musical, playful, charitable, and committed life: from our private gym to art exhibitions, video games, and concerts, or even CSR challenges on our dedicated platform (Vendredi);
- Many events and seminars to stay close to your community;
- Modern premises in a dynamic area in the heart of Paris;
- Flexible working-from-home policy.

**Our recruitment process**:
HR interview with a Senior Talent Acquisition Manager

Interview with the Chief Marketing Officer

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