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Manager, Global Customer Insights
il y a 3 semaines
**Company Description**:
**Who we are**:
Vetoquinol has been an independent veterinary pharmaceutical group for more than 90 years. Our Group bases its development on the skills and involvement of its teams and on the research for innovative solutions in animal health (new projects are underway, modernization of our equipment and workspaces, a new customer approach, an opening to biotechnology, etc.). More than 2,500 employees in 24 countries contribute daily to the satisfaction of our main customers: the veterinarian, the pet owner and the farmer.
We place people at the heart of our concerns and our business strategy and do everything we can on a daily basis to support our Managers, develop skills and agile behaviors, and improve the well-being at work of all our collaborators. Strong values today reflect our transformation: Trust, Dare and Collaborate At Vetoquinol, we want to achieve more, all together
We invite you now to discover our institutional video:
**About This Role**:
This is an exciting opportunity to contribute to Animal Health and Welfare within the Global Marketing and Medical team.
The Manager, Global Customer Insights, is expected to partner with marketing leads to proactively plan, design, and lead market research activities to provide strategic insights and actionable recommendations.The role is required to leverage technical skills in market research and analytics to support business decisions aligned to the Offer Creation and/or Brand Management projects.
The manager will also support the development of capabilities and process excellence within the Customer Insight team.
**What You’ll Do**
- Market Research Planification: Lead the Customer and Market Insight planification process according to internal needs, strategic priorities and budget
- Market Research execution: Lead the definition of best adapted methods and the research process from defining and briefing of external agencies on research needs to results communication.
- Data processing: Lead aggregation, analyze and processing of data from various sources of structured and unstructured data
- Expert Insight Generation: Lead insight generation to support Global commercial and brand strategies, in collaboration with the commercial/brand leads and extended cross functional teams
- Draw out relevant conclusions and actionable recommendations with clear crisp communication based on an understanding of the company’s business to inform Offer creation and/or Brand Marketing strategy
- Stakeholder Engagement: Support the development of a Customer Insight culture within Vetoquinol at both Group and Affiliates level
- Iidentify and implement improvements to team operations
**Qualifications**:
**Who You Are**:
- Master degree (Bac +5) in Marketing, Business or Sociology with specialized training in the field of market research / opinion research
- 4+ years of experience in qualitative and quantitative marketing research and collection of Customer insights applied to (non exhaustive) U&A, communication, pricing, brand health checkeither within a Research Institute, or as Market Research manager in a company.
- Strong business acumen and strategic thinking capabilities**:
- Excellent communication skills, with the ability to synthesize and succinctly communicate large amounts of information to various audiences. Developping positive internal influence.
- Strong understanding of market research and marketing principles
**Additional Information**:
Permanent position (Cadre), based in Lure (70) or Paris (75). To be filled as of February 2025.
Home office allowed 2 days / week.
Package including a fixed salary (according to profile) + an individual variable bonus on objectives of 10%. Vacation bonus. Profit sharing. Company savings plan. Meal tickets. Health insurance (Mutuelle). 13 days of RTT (full year). CSE. Holiday vouchers. Events/actions promoting well-being at work. Training and development opportunities.
Do you want to develop yourself within a company with strong human values? Join us
