Marketing Manager The Africa Report

il y a 17 heures

Paris e, France Jeune Afrique Temps plein

**The company**

Founded in 1960 in Tunis, Jeune Afrique is the reference news media on the continent. It offers, every week through its magazine and every day through its website, political, economic, social and cultural information that allows its readers to better understand the African news.
In 2017, Jeune Afrique Media Group is developing digital subscription offers for the B2B target. A financial focus title, dedicated to the behind-the-scenes of the economic ecosystem on the continent: Jeune Afrique Business +.
But also our historical title: Jeune Afrique.

*
Your missions: *

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ACQUISITION & ENGAGEMENT STRATEGY*
You will manage the acquisition and engagement strategy of the site, using relevant tools, with the aim of building a sales funnel to grow The Africa Report digital subscriptions.

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- Managing the acquisition budget and monitoring the ROI of the levers activated (SEA, retargeting, affiliation, display, social ads, programmatic)
- Management of partner agencies and performance monitoring
- Briefing and production of digital marketing materials in collaboration with the artistic studio and partner agencies
- Setting up media and non-media partnerships (brand awareness, audience )
- Definition with the editorial team and the product team of the developments and innovations necessary to achieve the acquisition and engagement objectives
- Reporting and performance analysis

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SUBSCRIPTION STRATEGY*
You will also manage the acquisition and retention strategy for The Africa Report digital subscribers.

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- Definition of the offer strategy: pricing, special offers, incentives
- Definition and management of the marketing plan - budget and conversion levers
- Definition and management of the loyalty marketing plan (onbaording, dunning )
- Creation of premium marketing materials in line with the strategy
- Implementation of corrective actions to reduce churn
- Development of predictive tools for acquisition and retention with the data team
- Implementation of the acquisition and conversion strategy of the dynamic paywall (Poool)
- Implementation of country strategies (dedicated pricing policy, payment methods, SEA )
- Participate in the editorial strategy with the editorial team
- Optimise the conversion rate using AB tests (paywall, purchase path)
- Participate in the product development strategy in relation to the subscription
- Analysis of marketing actions and subscriber portfolio evolution via dedicated tools. (Google Analytics, Datastudio, Chargebee subscription management tool, etc.)
- Global reporting of the activity to the director (Sales, Stock, Churn, LTV )

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Requirements: *

You have a minimum of 5 years experience as a Digital Marketing Manager or Subscription Marketing Manager for a media, a telecom or a streaming company. You have a strong interest in current affairs. A good knowledge of the African market would be appreciated.*

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Conditions: *

Employment Type: Full Time
Primary location: Paris

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