Director, Global Strategic Insights

**Summary / purpose of the position**

This is a newly created role within Strategic Business Excellence (SBE) and specifically the Decision Support Team. The Director, Global Strategic Insights & Forecasting - New assets/indications role will provide strategy and business insights to core members of the Global brand teams and Global Asset Teams that are to be established within Ipsen. This is a dynamic role and the Asset focus of the Asset Partner will vary depending on the priorities of the portfolio.

The Director, Global Strategic Insights & Forecasting - New assets/indications is expected to generate and distil information from a variety of sources such as primary market research, competitive intelligence and market data to identify business issues, develop hypotheses and recommend actions.

Directors, Global Strategic Insights & Forecasting will be integral to the day to day operational activities surrounding their respective brand, and will work in partnership with the New Product Planning Leads ahead of global launches for new indications.

Directors, Global Strategic Insights & Forecasting are expected to identify and coordinate the collation of the best available data to support the commercial evaluation of the business cases submitted by the Asset Team to the new governance bodies (Portfolio Steering Committee and Portfolio Committee).

Director, Global Strategic Insights & Forecasting will also provide insights and forecasting analytics to all key business planning processes of IPSEN (Annual Brand Planning, Annual Budget and 5yr Planning) in collaboration with Finance Partners and Forecasting resources within the Decision Support Team.

The Director, Global Strategic Insights & Forecasting - New assets/indications is expected to work with a wide range of cross functional stakeholders and in particular with the members of the Global Brand and Global Core Teams, these include functional areas including Franchise / Commercial, Medical Affairs, Market Access, Regulatory, Finance, and R&D colleagues.

**Main responsibilities / job expectations**

**Market Research**:

- Pro-actively propose market research projects to address Asset Team strategic priorities & challenges
- Lead the quantitative and qualitative market research activities within the Therapeutic area, including development and approval of the annual market research plan
- Triangulate primary research, secondary data analytics, and competitive intelligence to provide a single source of truth
- When required, pro-actively champion and deliver ad-hoc market research projects to address strategic priorities & challenges in support of business case generation activities
- In close collaboration with Procurement, improve the calibre and select preferred research vendors, searching for best in class partners
- Monitor market research project execution and overcome any potential hurdles
- In coordination with brand teams, integrate market research results in brand strategies and roll-out results to key countries to drive operational excellence

**Performance Analytics**:

- Lead Asset Team situation analysis (including current and future competition) and business planning in collaboration with key markets (e.g. driving product positioning, quality model inputs, marketing mix, patient / healthcare provider paradigms, KPI frameworks)
- Triangulate primary research, secondary data analytics, and competitive intelligence to provide a single source of truth
- Implement and monitor Key Performance Indicators
- Perform ad hoc brand performance analysis
- Consolidate data from internal and external sources to allow decision making
- Propose improvements to brand performance activity (data sources, systems)
- Liaise with market data providers (e.g. IQVIA) to ensure best available market data is procured to inform brand performance
- Liaise with the CI Lead to ensure competitive events/activities are proactively analysed and their impact taken into account in the performance reviews
- Ensure the PRISM database is up-to-date with the latest KPIs at all times
- Lead and communicate Therapeutic Area deep dives for franchises

**Forecasting**:

- In partnership with Forecasting resources within the Decision Support Team, design appropriate patient models to simulate the markets and indications relevant for the Asset Team (accountability for the development of the model to the required specifications remains with DST’s Global Forecasting Leads)
- Populate and maintain the data of the patient models for all priority affiliates and indications identified by the Asset Team across the lifecycle of the asset(s)
- Liaise with affiliates to refine assumptions and incorporate local data and insights where appropriate

**Governance Business Cases**:

- Partner with the Commercial brand leads and New Product Planning Leads to ensure the best available market and competitive data is used to develop the business cases which are submitted to the new governance structure