Senior Product Marketing Manager F/m

il y a 8 heures

Villeurbanne, France Ansys Temps plein

**Summary / Role Purpose**

The role of Senior Product Marketing Manager is to drive the creation of the product marketing strategy and sales enablement requirements across a multi-product portfolio in support of the go-to-market priorities for their Ansys Business Unit. The strategy should reflect an understanding of key industry trends, market opportunities, and the competition. This includes leading the development of product messaging, marketing plans, sales content, and supporting external marketing partnerships. Success will be defined by effective execution that results in significant revenue growth.

**Key Duties and Responsibilities**
- Delivers value-based messaging for multiple Ansys products to prospective customers, existing customers, and partners
- Participates in go-to-market planning, including market sizing, customer segmentation, channel partner coverage, and regional sales alignment
- Partners with product management to ensure marketing messages align with product development and sales priorities
- Maintains Ansys' competitive leadership by understanding the competitive landscape, identifying opportunities for future growth and how Ansys products and solutions differentiate us from the competition
- Responsible for delivering all sales enablement collateral, including customer facing presentations, relevant use-cases, customer case studies and solution guides
- Owns the development of all marketing collateral including web content, product feature videos, technical assets, data sheets, blogs, and other solution-oriented content
- Partners with Ansys field marketing and corporate marketing to effectively promote Ansys products in alignment with product marketing strategy and corporate programs
- Coordinates with the Digital Marketing function to ensure lead generation programs are targeted and delivering against sales needs
- Ensures all business unit-related leads are tracked and marketing campaigns are accurately reported to measure success against initial goals
- Manages complex projects and executes on global, multi-product marketing campaigns.
- Fosters collaboration to achieve joint goals across a variety of departments, including sales, corporate marketing, development, and field marketing
- Measures and evaluates the ROI of product marketing tactics through consistent monthly analysis and reporting

**Minimum Education/Certification Requirements and Experience**
- BS in Marketing, Engineering, Computer Science or a related field with 5 years’ experience or MS with 3 years’ experience in a product marketing role with a proven history of creating effective marketing programs
- Strong working knowledge of the products within the portfolio as well as how they are utilized within different industry scenarios and use cases.
- Experience managing the global launch of new products, conducting market analysis, developing market messaging, and communicating customer value.
- Specific functional expertise in an individual marketing competency (Digital, Social, ABM, eCommerce)

**Preferred Qualifications and Skills**
- Masters or other advanced degree in Marketing or Engineering
- Experience in engineering-related software domains like Numerics, PLM, PDM, CAD, CAE and EDA is a strong plus
- Experience supporting global B2B and B2C demand generation campaigns
- Industry experience within Automotive, Hi Tech, Industrial Manufacturing, Aerospace or Health & Life Sciences

  • Senior Product Sales Manager F/m

    il y a 2 semaines

    Villeurbanne, France Ansys Temps plein

    **Requisition #**: 16328 **Our Mission: Powering Innovation That Drives Human Advancement**: When visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the...

  • Senior Product Manager

    il y a 2 jours

    Villeurbanne, France Itron Temps plein

    **Senior Product Manager - C&I portfolio leader** For decades, Itron has been delivering critical energy and water infrastructure services to customers around the globe - and we’re just getting started. Join us and help design the future of resource management. We are currently expanding our global Product Management leadership team for the water and gas...

  • Communication & Digital Marketing Manager

    il y a 6 jours

    Villeurbanne, France Yole Group Temps plein

    Communication & Digital Marketing ManagerVilleurbanne, France | Posted on 12/16/2024Industry: Technology, Market and Cost AnalysesTravel: YesCountry: FranceJob DescriptionYoleGroup is an international company recognized for its expertise in market analysis, technological developments, and supply chains, as well as in the strategy of key players in the...

  • Portfolio Marketing Manager Ita

    il y a 11 heures

    Villeurbanne, France Worldline Temps plein

    Job Description - Portfolio Marketing Manager ITA (F/M) **This is Worldline.** Worldline helps businesses of all shapes and sizes to accelerate their growth journey - quickly, simply, and securely. We are the innovators at the heart of the payments technology industry, shaping how the world pays and gets paid. Our technology powers the growth of millions...

  • Senior R&d Engineer

    il y a 7 jours

    Villeurbanne, France Ansys Temps plein

    **Requisition #**: 16030 **Our Mission: Powering Innovation That Drives Human Advancement**: When visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the...

  • Product Manager Domaine Du Stockage D'energie(F-h)

    il y a 3 jours

    Villeurbanne, France Generationnel Temps plein

    A l’écoute, réactive et bienveillante, l’équipe de Générationnel vous met dans les meilleures conditions pour décrocher votre futur poste ! Nous vous proposons des échanges totalement transparents et avançons à vos côtés sur des offres triées sur le volet. Nous recherchons actuellement un(e): **Product Manager Stockage d'Energie (F-H) - Lyon...

  • Product Sales Manager

    il y a 2 semaines

    Villeurbanne, France Ansys Temps plein

    **Requisition #**: 12911 **Our Mission: Powering Innovation That Drives Human Advancement**: When visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the...

  • product manager

    il y a 1 semaine

    Villeurbanne, Auvergne-Rhône-Alpes, France Mister Auto Temps plein

    Afin de renforcer son équipe Expérience Digitale Front, Mister Auto recherche son futurProduct Manager - Customer Care & Marketplace (H/F) Rattaché(e) à notre Lead Product Manager E-commerce, vous pilotez la mise en place, le développement et l'optimisation desfonctionnalités dédiées au Customer Care et à l'Expérience Vendeurau sein de notre...

  • Product Manager Mobile

    il y a 7 jours

    Villeurbanne, France INRAP Temps plein

    The Tiny Digital Factory is a video game development studio expert in F2P motorsport games on mobile phones. Founded in 2015, the company is located in **Montreal and Lyon**. The company brings together 25 people with different expertises (publishing, programming, arts, design ) and aims for strong growth in the years to come. To support this growth, we are...

  • Product Manager Mobile

    il y a 7 jours

    Villeurbanne, France Meeschaert Temps plein

    The Tiny Digital Factory is a video game development studio expert in F2P motorsport games on mobile phones. Founded in 2015, the company is located in **Montreal and Lyon**. The company brings together 25 people with different expertises (publishing, programming, arts, design ) and aims for strong growth in the years to come. To support this growth, we are...