Cdi - Loyalty & Rewards Project Manager (W/m)

At Sephora, we reimagine beauty, discover new brands, and influence positive change every day. Get ready to think creatively, work strategically, and make your mark at a leading global retailer. Together, we’re evolving, innovating, and reimagining the future of beauty and retail.

As a Loyalty Rewards Manager, you will join the Customer Animation team within the Europe & Middle East Marketing Department.

Your mission will be to ensure the strategy of partnerships & brand negotiation through the sourcing, management & development of the visibility of customer gifts of the loyalty program at Sephora.

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You will excel and enjoy this position if you are ready to actively handle the following missions:_**

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1-Be the Gift Catalog Owner:_**
- In this context, your missions will be the following:_

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Upstream_**_:
- _Coordination with the Client Strategy & Loyalty team to _**_determine gift needs_**_ (volumes, budget, launch timing, etc.) based on the loyalty program promise & _**_business plan_**_ for the markets concerned._
- **_ Construction of the Gift Brief_**_ for the Offer & Brand Partnership teams, integrating catalog objectives & challenges, volumes, constraints, country scope & retro planning._
- **_ Definition of the gift catalog_**_: _
- _With _**_strategic brands identified_**_ with the Offer & Image teams._
- _ With _**_partner service providers_**_ for beauty accessories, in accordance with market trends and the brand's strategy, with the indirect purchasing teams._
- **_ Coordination of the volume of gifts and management of forecasts with brands and suppliers_**_ in collaboration with the Offer & Supply Chain teams to ensure the availability of gifts._
- **_ Develop partnerships_**_ adapted to the brands in the portfolio, using quantitative and qualitative tools to _**_secure valued and attractive catalogs for our customers_**_._

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Downstream_**_:_
- **_ Be responsible for orders and replenishment (Web & stores) & co-donate the follow-up of customer gift_**_ flows with the Offer & Supply Chain teams in close collaboration with the countries of the scope concerned to guarantee the availability of the catalog to our customers._
- **_ Coordination of analyses, production of results summaries & post-test studies_**_ with the Campaign Management & Research teams to analyze the performance of the gifts._
- **_ Coordination & communication_**_ with Communication & Image teams, offer, campaign management teams, as well as with the _**_countries of the Europe and Middle East zone_**_ to _**_guarantee omnichannel operational excellence_**_._

**_2-Coordinate the CRM EME activation plan for Rewards_**_:_
- **_ Define & develop Gift assets and communications including_**_: _
- **_Media Animation_**_:_
- _ Digital such as highlights on our _**_social networks_**_ (posts, contests, stories etc.), _**_Media_**_ campaigns, animations on our websites via Windows & Under Banners developments etc._
- **_ Influence & press relations _**_plans such as participation in JPOs, press releases, creation of journalist & influencer boxes, organization of contests etc._
- **_ In-store_**_, such as flyers, leaflets, window displays, security gates, shopping cart backgrounds, etc._
- **_ Permanent supports:_**
- _ Digital on our websites & App, via the development & update of _**_landing pages for the promotion of Gifts_**_ etc._
- _ In-store, via in-store _**_merchandising supports_**_ to highlight the Gifts_
- **_ These developments include upstream briefs_**_:_
- _ Ensure the integration of _**_customer_**_ _**_issues & challenges_**_ to bring value to the Briefs and meet the identified CRM objectives._
- **_ Ensure the orchestration & follow-up of cross-departmental EME Gift projects_**_: Offer Management through the 4 Axes teams (Makeup, Skincare, Fragrance, Haircare), Image, Communication, Merchandising & Retail Marketing & Campaign Management teams._
- **_ Writing of CRM briefs_**_: definition of CRM objectives, targets, messages, offers, channels, etc._
- **_ Follow-up on the creation_**_ with the internal Studio Sephora department & with our external partner agencies._
- **_ Coordinate the development of gift toolkits in 360°_**_ with Merchandising, Press, Media & Social Media, E-store, Training etc. in collaboration with the Communication, Offer & Image teams._
- **_ Coordinate and follow up the annual CRM Animation Plan_**_ for all countries in the _**_Europe and Middle East zone_**_ to ensure the execution of the plans on the existing scope & new strategic partnerships and, ensure the adequacy between local CRM needs & central developments._

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3-Analysis of Gifts_**_: _
- **_Activity Steering & Analysis:_**
- **_ Production of summaries & participation in the monitoring of gift and product re-purchase performance_**_ with the Campaign Management & Research team._**_ analysis_**:

- _ Share results with the _**_Offer_**_ teams and _**_brands_**_ during performance reviews._
- As part of the implement