Senior Digital Advertiser

**About Academy of the Digital Industries**

ADI was born out of a simple need: we couldn’t find enough professionals with the right digital skills, so we decided to train them ourselves.

What started in 2018 as a grassroots initiative in Tbilisi has evolved into a global Edtech platform with over 30,000 alumni.

Our programs are built by experts, designed around real world demands, and delivered in an environment of collaboration, curiosity, and growth.

In 2023, we partnered with Tether to take our mission global, expanding access to practical, career-boosting education for learners everywhere. Today, we’re building the next generation of digital professionals: marketers, designers, coders, and creators who don’t just want a job, they want to make an impact.

We’re guided by values we truly live by: putting people first, staying curious, doing excellent work, and taking ownership.

And we’re just getting started.

**Role Overview**

We are looking for an experienced and results-driven Senior Digital Advertiser to join the Digital Marketing Team.

This role is ideal for someone with proven expertise in different advertising tools, like Metam Google, Tiktok, Linked, etc across multiple markets along with Analytical tools.

As part of our Digital Marketing team, you will play a key role in designing, executing, and optimizing campaigns that deliver measurable results. You will collaborate closely with cross-functional teams to ensure our campaigns are innovative, scalable, and aligned with business goals.

**Main Responsibilities**
- Plan, launch, and optimize paid digital campaigns with a strong focus on lead generation and ROI.
- Manage and analyze multi-market campaigns, tailoring strategies to different regions and audience behaviors.
- Monitor performance, generate insights, and implement strategies to continuously improve CPL, CPA, and conversion rates.
- Leverage tracking and analytical tools to measure and optimize campaign effectiveness.
- Collaborate with content, design, and sales teams to ensure cohesive and effective campaign execution.
- Conduct A/B testing on creatives, audiences, and funnels to maximize performance.
- Implement and utilize various tracking tools to ensure campaigns are properly monitored, measured, and optimized.
- Provide detailed performance reports and actionable recommendations across markets.

**Career Development Opportunity**: After 6+ months, the role may evolve into a **Performance Marketer** position, with full ownership of 3+ countries, including end-to-end communication, planning, execution, reporting and optimizations.
- 4+ years of hands-on experience in Digital Advertising.
- Excellent communication skills in English, with experience working in cross-functional, international teams.
- Deep understanding of major advertising platforms, including Google Ads, Facebook Ads, LinkedIn, TikTok, DSPs, and others.
- Proven success in lead generation campaigns and achieving measurable KPIs across multiple markets.
- Strong understanding of digital marketing funnels, attribution models, and performance metrics.
- Analytical mindset with advanced skills in campaign tracking, reporting, and optimization.
- Proficiency with tracking and analytics tools such as GTM, GA4, etc.
- Strong analytical and problem-solving abilities.
- Self-driven, detail-oriented, and able to thrive in a fast-paced environment.
- Experience/Knowledge of the educational industry and target markets is a strong plus.

**_ What do we offer?_**
- Friendly working environment (We're dead serious)
- Remote or Hybrid
- Work self-reliantly
- Unlimited access to our platform's courses (and discounts for family members)
- Internal Learning and development Programs
- Attractive Referral Program
- Paid Time Off