Category Manager Off Trade

**Who is Brown-Forman?**

In January 2014, B-F France opened its own distribution unit after 17 years with a local distributor. Brown-Forman is today the leader of American Whiskeys in the market.

The main brands of the portfolio in France are: Jack Daniel's Tennessee Whiskey, Woodford Reserve, Chambord, Finlandia, Herradura and El Jimador, BenRiach, GlenDronach and Glenglassaugh.

Brown-Forman France has been a Great Place to Work since 2016 and, since 2021, Great Place to Work for Women.

Brown-Forman France is strongly committed to diversity and inclusion and is a signatory of the Diversity Charter.

Excellence, caring, teamwork, creativity and respect are essential values in any role within this organization.

**Meaningful Work From Day One**

Directly reporting to the Customer Director, the Category Manager is responsible for the implementation and management of his/her category among off premise customers.

In collaboration with the Customer Director, he / she is responsible for managing and optimizing A&P budgets per banner.

He/ She penetrates Customer Marketing know-how in Brown Forman’s sales and marketing organization.

**What You Can Expect**

**1) Diagnosis of the Customer situation / category**
- Category reviews per banner
- Operational analysis of key growth drivers
- Shopper Knowledge insights determining relevant trading issues

**2) Development and implementation of the Customer Marketing Plan**
- From the category strategy (national and by channel), he/she formulates an action plan for the customers (innovation, assortment range, promotional and merchandising policies).
- He/she will work on building trading partnerships with key customers by using the best tools such as “data sharing”.

**3) Customer marketing: projects and specific developments**
- Be in charge of one or more cross-disciplinary projects. Therefore, he/she represents the point of view of the team under the supervision of the Customer Director regarding:

- Promotion, merchandising, relationships with the sales force, category analysis and reports
- Participate, develop the category strategy and set up the “selling story” dedicated to our customers.

He/she will be involved with the trade marketing team in the creation of an efficient POS, useful for the visibility in outlets.

**4) Customer appointments (alone or with the Customer Director)**
- Build customers’ meetings based on cross way recommendations of his/her category concerning assortment, innovation, promotion and place policies.
- Negotiate and regularly animate the action plan with the customers (Marketing and Trade Marketing teams) and ensure the fulfillment of each step.
- Is co
- responsible with the Customer Director of the trade counterpart optimization highlighting commercial opportunities
- Negotiate Planograms per banner

**5) Project concerning the salesforce collaboration**
- Guarantee the content of the data given to the sales force (content, layout and right timing according to the internal planning and deadlines).
- Provide the regional or other retail-based data (KPI’S) such as Nielsen to ensure BF’S investment in data is maximized
- Participate in sales meetings (Ad’hoc)
- Regularly accompany the sales representatives

**6) Monitoring and control of the execution**
- Monitoring of the performance on his category/ customer
- Checking regularly the customer marketing plans (shared responsibility with the Customer Director)
- Regular analysis of the retail-based data agencies
- Tools and process: use the standard tools for reinforced efficiency

**7) Participation in meetings**
- Customer team meetings
- Marketing and trade marketing meetings
- Logistics meetings
- This list is not exhaustive; the elements listed above can be modified according to the need of the employer

**What You Bring to the Table?**
- Education: College/University (Bachelors or Equivalent); Marketing, Sales or Category Manager
- Experience: Experience: Minimum 2 years’ experience in category management
- Significant field sales experience required
- Fluent French & English, both written and verbal
- Driving license (car allowance is provided)

**Nothing Better in the Market**

Total Rewards at Brown-Forman is designed to engage our people to ensure our sustainable and profitable growth for generations to come. As a premium spirits company, we offer premium and equitable pay & bonus for individual and company performance. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

At Brown-Forman France, we can offer a competitive benefits package including, but not limited to flexible-working options, Assistance program, product samples, private pension plan and providence insurance, participation in private health insurance, a company savings plan and top IT tools (IPad, Iphone, Laptop), along with career opportunities and development plan.

**#LI-EP1**

Brown-Forman Corporation is committed to equal