National Field Sales Manager Off Trade

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Who is Brown-Forman?

En janvier 2014, B-F France a ouvert sa propre unité de distribution après 17 ans de collaboration avec un distributeur local. Brown-Forman est aujourd'hui le leader des Whiskeys américains sur le marché. Les principales marques du portefeuille en France sont : Jack Daniel's Tennessee Whiskey, Woodford Reserve, Chambord, Finlandia, Herradura et El Jimador, BenRiach, GlenDronach et Glenglassaugh.

Brown-Forman France est Great Place to Work depuis 2016 et, depuis 2021, Great Place to Work for Women.

Brown-Forman France est fortement impliquée dans la diversité et l'inclusion et est signataire de la Charte de la diversité.

L'excellence, la bienveillance, le travail en équipe, la créativité et le respect sont des valeurs essentielles dans tout rôle au sein de cette organisation.

Meaningful Work From Day One

Reporting to the Sales Director France, the National Field Sales Manager Off Trade leads a team of around 29 sales professionals and 4 area sales managers based all across France in charge of developing BF brands portfolio through the channel Off Trade.

The manager's responsibility consists in monitoring the execution of sales strategy for Off Trade networks and establishing a fluid relationship with KAM, to increase visibility, distribution volume, brand education and promotion. The person also coordinates the global strategy in clothe relationship with his On Trade homologue.

What You Can Expect- Develop and set up sustainable and profitable field sales strategy in accordance with the commercial strategy.- Achieve the volume, visibility, assortment and promotion objectives set by the Sales Director.- Ensure good implementation of national and regional customer sales policy. Be able to develop a local business plan in consultation with trade marketing and key account managers. Prepare and anticipate negotiations at the regional level with the area managers in relation with national negotiations.- Be a driving force in the evolution of the Off Trade for each channel (HM, SM, Convenience and Click&Collect), the role and mission of the teams.- Define the best segmentation regarding, the best customer portfolio, the right frequency of visits and the missions of the reps.- Ensure that the company's strategy is well understood and communicated to the teams.- Propose ambitious action plans for the FSF and establish KPI's in order to continuously analyze and monitor results. Support the data sharing analysis.- In coordination with the Commercial Director, motivate his teams by setting up a variable pay with ambitious and achievable objectives. Organize an annual challenge every year.- Regularly review with the Sales Director the KPI's and the achievement of the objectives. Be involved in the RGM strategy with a particular enhancement of ROI.- Develop a constructive partnership with KAMs, Trade Marketing and Marketing colleagues to deliver consistent messages to the sales force and gain strong support for field activities.- Regular feedback of information and data from the field to the HQ teams.- Stay in constant contact with the market, meeting regularly with strategic regional customers, and participate in regular field visits with representatives.-
- Work closely with HR to develop talent, identify high potential employees and train them regularly.

We Are Looking For People Who- Education: College/University (Bachelors or Equivalent); Sales and Marketing- Certifications: Bachelor or equivalent- Experience: 12 / 15 or more years FMCG branded products Experience in Field sales force /National KAM/ Category management positions.- Experimented Negotiating Skills with the Off Trade accounts at National level.- Solid general management experience with strong experience of change.- Profound knowledge of the French retail environment, with at least five years of significant Off Trade experience.

What Makes You Unique- Good English speaking and writing-
- Negotiation and management skills- Sizing up people- Building effective teams- Business acumen- Negotiation- Sales ability / Persuasiveness- Managerial courage- Planning and organizing- High commitment to deliver expected results

What We Offer- 25 days holiday + 11 RTT- A Holiday bonus paid in November- Annual bonus on objectives and performance for people eligible- Lunch vouchers - 60% funded by the company- 50% payback of transportation costs- 350€ per year of products allowance- Private Medical Care - 60% funded by the company- Life and providency insurance - 100% funded by the company- Private Pension Scheme - 100% funded by the company- Profit-sharing and incentive plans

Additional Benefits- Hybrid working: 2 days from home/3 days in the office- D&I environment (B-F France is GPTW from 2016 and Best Workplace for Women from 2019)- Social events throughout the year- ERG (Employees Resource Groups, Volunteer Days th