Head of Marketing

il y a 4 jours

SaintNazaire, France GONG Temps plein

**Company**:
Founded in 1996, **GONG has grown from a pioneering French surf brand into a fast-scaling international player**, driven by one mission**:sharing our passion for board sports with the world.**

Today, with **100+ employees and €30M turnover**, GONG is expanding rapidly, blending innovation, lifestyle, and performance across Surf, SUP, Kite, and Wing Foil.

**Our DNA is simple: Sharing.**
- Sharing our creations.
- Sharing our know-how.
- Sharing our lifestyle.
- And above all, sharing with everyone.

**Our model is disruptive.**

By cutting out intermediaries, GONG makes premium gear accessible to all: expert advice, flawless service, unbeatable prices.

**The result**: Everyone can enjoy the water at the highest level.

**Job Opportunity**:
We are looking for a **Head of Marketing** to **drive GONG’s global growth** and scale the brand internationally. Reporting directly to Patrice Guénolé, this role is at the heart of our transformation into a **global icon**.

You will be the architect of a **data-driven marketing engine**, combining creativity, performance, and cutting-edge technology to fuel our next stage of growth.

**Your Mission**:
Build and execute a bold, ROI-driven marketing strategy.
- Lead all paid media channels (Meta, Google, TikTok, YouTube) and push performance to the next level.
- Design a powerful CRM and loyalty engine (Klaviyo, Shopify, Brevo) that maximizes Customer Lifetime Value.
- Harness AI and data science to personalize journeys, predict behaviour, and unlock growth opportunities.
- Turn insight into action through advanced analytics and clear KPI reporting.
- Partner with Communication, Product, and E-commerce to deliver seamless launches and campaigns.

A role for a **visionary leader** who can balance strategy and execution, with the ambition to take a disruptive brand global.

**Your Profile**:
We’re looking for a **growth leader** with the vision, expertise, and passion to match our ambitions:

- With a solid knowledge of our universe through:

- Professional experience in the industry
- Active practice of our sports
- Deep understanding of products and surf culture
- Hands-on use of our equipment
- Proven track record (7-10 years) in marketing leadership, performance marketing, or growth strategy in a DNVB or e-commerce environment.
- Strong mastery of Ads (Meta, Google, TikTok, YouTube) with a data-first mindset.
- Deep expertise in CRM, retention, and marketing automation with focus on CLV.
- Advanced skills in analytics (GA, Looker, attribution) and comfort with data-driven decision-making.
- Hands-on experience integrating AI into marketing workflows.
- Strong leadership, analytical mindset, and culture of experimentation.
- Fluent English & French. Other languages are a plus.

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