Retail Marketing Specialist Emea

At **Withings**, we aim to give individuals back control over their health.

We are passionate about creating beautiful, intuitive products that people can easily use in their daily lives.

Our connected scales, hybrid watches, blood pressure monitors, sleep analyzers, and the full range of our devices are now used by millions of users worldwide.

Our mission: to enable prevention, early detection, and support for a range of chronic conditions through innovative products and services — and to revolutionize the way we take care of our health.

As an EMEA Retail Marketing Specialist, integrated within the Global Retail team, you will play a key role in executing retail marketing initiatives across France, Benelux, and the Nordics, driving impactful campaigns and product launches both online and in-store.

You will also be responsible for enhancing Withings’ online presence, optimizing product listings, A+ content, and retail media performance to maximize visibility and conversion.

**Missions**:
**Trade Marketing & Retail Execution**
- Manage the marketing budget in coordination with the Key Account Manager, for your region in line with business priorities, optimizing investments based on ROI and performance results.
- Plan and execute trade marketing initiatives to support key commercial moments and boost visibility and sell-out performance.
- Conduct systematic post-mortem analyses for each action to evaluate performance, identify learnings, and drive continuous improvement.
- Lead the co-construction and enhancement of tools that enable performance tracking and post-mortem analysis, ensuring data-driven decision making.
- Coordinate the development of in-store materials (POS, displays, leaflets, catalogues) in collaboration with the internal creative studio.
- Ensure best-in-class online product presence, including optimized assets, enriched A+ content, and consistent review management.
- Plan, execute, and optimize retail media campaigns (Criteo, Valiuz) to maximize visibility, traffic, and conversion across retail partners.
- Act as a key interface between the marketing team, Key Account Managers, and retail partners to ensure seamless implementation of 360° campaigns.

**Product Lunches & Go-To-Market Support**
- Contribute to the ONLINE Assets Strategies for new the Retail in collaboration with Product, Sales, and Studio teams.
- Support product listings, content development, and promotional tools to ensure successful online and in-store rollouts.
- Plan and coordinate review campaigns to strengthen product visibility and consumer trust.
- Conduct post-launch analyses and continuous listing optimization to maximize performance and visibility.

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**Retail Activations & Trainings**
- Support the planning and execution of retail activations and brand experiences with key partners (e.g. Fnac/Darty, Boulanger, Elkjop, Coolblue).
- Ensure brand consistency and impactful visibility across all retail touchpoints.
- Contribute to local adaptation of campaign toolkits and promotional plans.
- Support the creation of training materials to empower sales teams and enhance execution in the field.

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**Collaboration & Reporting**
- Work closely with marketing, sales, and operations teams to ensure full alignment with business objectives.
- Contribute to campaign reporting, ROI tracking, and post-activity performance analysis.
- Share learnings and best practices to continuously improve retail marketing effectiveness across the region.

**Requirements**:

- First successful experience in Retail Marketing, Trade Marketing, or Category Management preferred (internship or apprenticeship accepted).
- Strong strategic mindset and understanding of the retail ecosystem (in-store and online).
- Analytical approach with the ability to interpret data and propose actionable insights.
- Excellent project management and organizational skills, capable of handling multiple priorities in a dynamic environment.
- Strong communication and collaboration skills, with the ability to work cross-functionally and across regions.
- Proficiency in Microsoft Excel and familiarity with retail media platforms (Criteo, Valiuz, etc.) is strongly appreciated.
- Skilled in Figma and/or Adobe Creative Suite (InDesign, Photoshop) for content adaptation and creative coordination is strongly appreciated.
- Fluency in English and French is required; knowledge of other European languages is a plus.

**Benefits**

**Joining the Withings adventure means**:

- Becoming part of one of the pioneers and global leaders in connected health, multiple award-winner at the Consumer Electronics Show.
- Contributing to innovative and ambitious projects that shape the future of health, in an agile and ever-evolving environment.
- Joining an international company, member of the FrenchTech 120, with teams based in Issy-les-Moulineaux, Boston, Hong Kong, and Shenzhen.
- Taking part in the continuous improvement of our products and services by beta-testing them before