Arlo Europe Social Media Manager

**Arlo Europe**, part of Verisure, is seeking a talented, innovative, passionate **Arlo Europe Social Media Manager** to be based in Paris, France or alternatively in Solna, Sweden.**The role will be part of the Digital Acquisition Team and will directly report into our Head of Digital Acquisition EMEA, based in Paris, France.

**The company’s success depends on its people, and it invests in them every day. Working with Verisure is being part of an industry leading world-class company that has a strong entrepreneurial spirit.**

**Strategic context and Value proposition**:
Verisure is the leading provider of monitored security solutions in Europe and Latin America. In 2019, we formed a strategic partnership with Arlo, a world leader in connected cameras. **Verisure acquired all rights to Arlo’s European business,** in particular, the exclusive distribution rights for Arlo branded camera products for all sales channels in Europe, including e-commerce and retail. Additionally, Verisure entered into a supply agreement with Arlo whereby we get access to the full portfolio and past and future innovation stream of Arlo camera products to sell through the Verisure direct or partner channels across all our countries.

Today, Verisure does not focus on e-commerce and retail channels. Instead, we drive our core go to market channels: direct field sales, Alliances, and telesales. The acquisition of Arlo Europe gives us a strong leadership position in these two emerging and important channels for our business. This transaction has strategic importance. Camera led subscription services building on surveillance versus professionally monitored security are now creating attractive incremental growth opportunities.

**Arlo Europe is a division that is the leader on the Smart Home Market in Europe**. We provide peace of mind to our customers for them to have total control over the protection of the things and ones they love. Pioneering, professional grade technology and industry leading AI allows our customers to stay connected to their property from wherever they are, so they can rest easy knowing everything is safe and secure. Whether it’s keeping an eye on packages, checking the wellbeing of family or deterring and preventing unwelcome visitors, Arlo prides itself on giving customers the most accurate view on what’s going on when they are away.

**Arlo Europe is present in 49+ countries and its expansion is continuing rapidly.**

**Role Description**:
As Social Media Manager for Arlo Europe, you will be responsible for developing, managing, and optimizing Arlo’s social media presence across key European markets (UK, France, Germany, Sweden, Denmark, Switzerland). You will oversee both paid and organic social media activities, ensuring brand consistency, engagement growth, and performance-driven campaigns.

This role requires a creative and data-driven professional with 3-5 years of confirmed experience in social media management. English is mandatory, and additional mastery of other digital marketing levers (influencer marketing, content creation, CRM, SEO, SEA) will be considered a strong plus.

You will work closely with the European Marketing team, Brand, Studio, and Sales to integrate social media into Arlo’s broader digital strategy. Social media operations are coordinated and managed directly within the European team, ensuring full ownership and alignment with internal priorities.

**Responsibilities**:
**Paid Social Media Campaigns**

- Plan, launch, and optimize paid social campaigns across Meta Ads
- Collaborate with the Performance Marketing team to align paid social with SEA, Affiliation, Amazon and broader digital actions.
- Optimize budgets, targeting, and bidding strategies to maximize ROI and meet KPIs.
- Managing the budgets and costs associated with social media campaigns and marketing.

**Organic Social Media Management**

- Develop and execute organic content strategies across platforms (Meta, Instagram, etc.).
- Create engaging, localized content tailored to each market (UK/FR/DE)
- Manage editorial calendars, community engagement, and brand storytelling.
- Monitor trends, competitors, and consumer insights to propose creative formats

**Analytics & Reporting**

- Track performance metrics (engagement, reach, conversions, ROI) across organic and paid campaigns.
- Build and maintain dashboards to report results to stakeholders.
- Provide insights and recommendations to continuously improve effectiveness.

**Cross-functional Collaboration**

- Work closely with Brand, Studio, and Sales teams to ensure integrated campaigns.
- Support product launches and key marketing initiatives with tailored social activations.
- Coordinate with local market teams to adapt strategies to cultural and linguistic specificities.

**Innovation & Trends**

- Stay up to date with social media trends, tools, and best practices.
- Experiment with new formats (Reels, Stories, UGC, influencer collaborations).
- Contribute to the e