Growth Marketer

**Important note**:
This position will require regular, frequent visits to our office based in Bordeaux, France_._

**Note from the Hiring Manager**:
Hey

I’m John, Head of Marketing at PhantomBuster. I joined almost four years ago as Chief of Staff and, over the last two, I’ve had the chance to build (what I consider) the dream Marketing team.

We’ve grown fast. Adina and Julia are our AI Content power duo, constantly experimenting, scaling content, and building automated workflows (supported by a dozen external writers) that push what’s possible in marketing.

Our **Product Marketing team** keeps the whole engine aligned. Diane sharpens our brand, positioning, and messaging so we stay bold and consistent, while Pedro is crafting an amazing PLG experience that helps users find real value from day one.

And then there’s**Miquel, our Senior Growth Marketer and the OG of the team. He onboarded me, scaled our affiliate program from zero to seven figures in recurring revenue, and 8×’d our paid acquisition. He’s handled a thousand things at once and can’t wait to have a true partner in crime.

**About PhantomBuster**:
PhantomBuster is a fast-growing SaaS company (+$13M ARR) helping sales teams automate lead generation. We’re now entering an exciting new phase: simplifying our product for SMBs while building a recognisable, creative brand presence for the 2+ million professionals who have used PhantomBuster.

**Job Overview**:
We’re looking for a **Growth Marketer (3+ years of experience)** to help scale PhantomBuster’s **acquisition channels** through sharp execution and smart experimentation.

You’ll lead paid acquisition across **Google Ads** and **Meta Ads**, bring **AI-powered automation** into our workflows, and collaborate with Product Marketing, Design, and Data to accelerate growth.

This is a hands-on role for someone who loves performance data, creative testing, and finding new ways to acquire users efficiently.

**What you’ll do**:
**1. Manage and grow paid acquisition**:

- Lead, with support from our Sr Growth Marketer, campaign strategy and execution across **Google Ads** (Search, Display, YouTube) and **Meta Ads** (Facebook, Instagram).
- Continuously refine targeting, bidding, and creatives to hit ROI and CPA goals.
- Write and test high-converting **ad copy** and visuals using tools like **Canva**, **Figma**, or **AI design assistants**.
- Build and optimize **Webflow landing pages** that convert; focusing on clarity, intent, and UX.
- Experiment as needed with new Ad platforms (Reddit, LinkedIn).

**2. Build AI-driven growth automation**:

- Design and implement **AI workflows** to automate ad creation, audience testing, and reporting.
- Integrate AI agents for campaign monitoring and creative iteration.
- Use AI personalization to adapt content and landing pages dynamically to user behavior.
- Build “AI Employees” as needed to support broader marketing efforts.

**3. Turn data into decisions**:

- Analyze performance data and share actionable insights with the team.
- Build **Looker Studio** dashboards to visualize trends and track KPIs such as CTR, CPA, and ROAS.
- Recommend next steps based on experiment results and user data.

**What you bring to the table**:

- **3+ years** of experience in **growth or performance marketing**, focused on **Google Ads** and **Meta Ads**.
- Proven record managing **ad budgets above €20K/month**.
- Strong analytical mindset and ability to connect data to revenue outcomes.
- Attention to detail & strong project management skills supporting move from scrappy startup to structured scale up.
- Experience using **AI tools** to improve marketing efficiency or creative production.
- Confident in **copywriting** and **ad concept ideation** for performance campaigns.
- Experience with **landing page builders** (Webflow, Framer, or similar).
- Comfortable with tools like **Google Analytics** and **Looker Studio** for performance tracking.
- **Fluent (C2) in English**, both written and spoken.
- **Fast learner and analytical mindset** — focused on **revenue generation** and improving key metrics.
- (highly appreciated) Knowledge of **B2B SaaS growth funnels** or **self-serve product-led acquisition**.
- (highly appreciated) Experience with **lifecycle or CRM tools** (Brevo, Customer.io).

**What success looks like**:

- Scalable paid acquisition systems that deliver sustainable ROI. _If you suddenly had XXM€ - could you spend it efficiently and effectively?_
- Clear, actionable growth insights shared across the team.
- Efficient AI automations reducing manual campaign work. _Can we boost output without increasing headcount?_
- Improved conversion rates across ads and landing pages.
- Developing or leveraging broader PLG Growth skillset.

**Why you'll love working here**:

- **Competitive salary** and benefits package.
- **Opportunity to grow** within the role, with access to advanced AI tools and acquisition strategies.
- **PLG environment** means a measurable business