Brand Manager

il y a 21 heures

Le BourgetduLac, France Hasbro Temps plein

Reporting to the EMEA Senior Brand Manager, the Brand Manager is responsible for bringing the overarching EMEA brand strategy to life in France, co-develop a clear go-to-market plan and partner with local market team members to build the multi-channel strategy in the market. This role focusses solely the **_Magic: The Gathering_** brand in France, the key responsibilities are detailed below:
**Day to Day Responsibilities For This Wizard**
- Work with the EMEA Senior Brand Manager by being the local market expert to successfully aid in business planning and contribute to the development of the EMEA marketing strategy and plans that deliver improved brand awareness, increased player acquisition and positive product sales trends
- Develop and manage best in class go-to-market strategy for assigned market to meet short and long-term business objectives
- Partner with the local market team members to establish multi-channel plans with a results driven focus
- Proactively investigate and advise on offline marketing opportunities to drive business growth within local market and thought starters on how it could work as a regional execution
- Partner with the wider marketing team and the respective agencies (paid media, influencer and PR) to source local partners and talent to develop the best possible plan to support key product launches and grow the brand in FR.
- Manage day-to-day local media relations, along with the development and execution of tactical PR plans in collaboration with the EMEA PR agency
- Monitor all local marketing campaigns, analyze performance and advise on optimization
- Act as the brand guardian for Magic: The Gathering in the local market
- Deliver presentations and updates to internal stakeholders and the EMEA senior leadership team.

**What You’ll Bring**:

- Educated to degree level in Business or Marketing disciplines
- 3+ years of direct experience in digital and/or online product/brand marketing required
- Previous experience with a leading video game/entertainment-oriented company essential - previous knowledge of Magic: The Gathering products is a plus
- Prior brand/product spokesperson experience required
- Strong understanding of, and appreciation for geek and gaming culture
- Knowledge, Abilities and Characteristics of the Ideal Wizard:

- Excellent verbal & written communication skills - must be able to communicate in English
- Evidence of ability to persuade, influence and negotiate
- Ability to write effective briefs including ability to probe and challenge
- Experience of writing and delivering effective presentations
- MS Office Suite

**We are an Equal Opportunity / Affirmative Action Employer**

The above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.

  • Senior Key Account Manager

    il y a 3 jours

    Le Bourget-du-Lac, France Hasbro Inc. Temps plein

    At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed...

  • Sales Manager

    il y a 3 jours

    Le Bourget-du-Lac, France Hasbro Inc. Temps plein

    At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed...

  • Sales Manager

    il y a 24 heures

    Le Bourget-du-Lac, France Hasbro Inc. Temps plein

    At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed...

  • Dark-to-darker Innovation Brand Manager

    il y a 3 jours

    Charenton-le-Pont, France Transitions Temps plein

    **WHO WE ARE** - We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business...

  • Brand Business Manager

    il y a 1 semaine

    Charenton-le-Pont, France WS Optical Temps plein

    **If you’ve worn a pair of glasses, we’ve already met.** We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over **150 countries** access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen,...

  • Stage - Assistant Brand Manager (H/F)

    il y a 6 jours

    Charenton-le-Pont, France EssilorLuxottica Temps plein

    **_Si vous avez déjà porté des lunettes, nous nous sommes déjà rencontrés._** Nous sommes un leader mondial dans la conception, la fabrication et la distribution de verres ophtalmiques, de montures et de lunettes de soleil. Nous offrons à nos partenaires de l’industrie dans plus de 150 pays l’accès à une plateforme mondiale de produits de soins...

  • Automation Engineer

    il y a 4 jours

    Le Bourget-du-Lac, France EDGYN Temps plein

    Automation Engineer Position Join to apply for the Automation Engineer role at EDGYN Position opened 1 week ago. Be among the first 25 applicants. Base Pay Range This range is provided by EDGYN. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. About EDGYN EDGYN is an innovative and leading player in...

  • Brand Content Manager

    il y a 22 heures

    Le Havre, France Immersiv'RH Temps plein

    **Points clés du poste**: Brand Content Manager - CDI - 25 minutes d’Abbeville (80) - Industrie métallurgique Notre cabinet recherche pour l'un de ses clients, entreprise de taille intermédiaire (ETI) industrielle Française (+ de 500 collaborateurs) spécialisée en métallurgie, leader Européen de son secteur (fabricant de produits de Hall d'entrée...

  • EMEA Distribution Leader

    il y a 4 jours

    Charenton-le-Pont, France Luxottica Temps plein

    EMEA Distribution Leader - Top Luxury BrandDate: 18 juil. 2025If you’ve worn a pair of glasses, we’ve already met.We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over150 countries access to a global platform of high-quality vision care products (such...

  • Emea Brand Manager Varilux Professional Solutions

    il y a 3 jours

    Charenton-le-Pont, France EssilorLuxottica Temps plein

    **If you’ve worn a pair of glasses, we’ve already met.** We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over **150 countries** access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen,...