Freelance Conversion Rate Optimizer

il y a 1 semaine

Paris e, France Trustpair Temps plein

Trustpair is reinventing B2B payment security. We are building the leading anti-fraud solution for large corporations to help them avoid $20 billion fraud every year. With Trustpair, finance teams work with accurate data to avoid the risk of fraud and proceed to payments with peace of mind.

Trustpair at a glance:

- 200+ companies preventing B2B payment fraud with Trustpair (Airliquide, Generali, Kering) ;
- A financial technology acclaimed by major banking actors (Société Générale, Natixis, CACIB) ;
- Enterprise-ready platform connected to market-leading financial softwares (SAP, Kyriba and more) ;
- €25M raised in Series B to become #1 SaaS platform for third-party risk management ;
- A team of 100 people and counting either based in Paris or full-remotely

**Job description and missions**:
The goal of the marketing team is to help Trustpair become the **world-leading risk management platform** for Finance departments, through brand awareness and lead generation in **France and in the United States**.

As part of the Growth team, you will be in charge of **boosting the full acquisition funnel towards**, from awareness to purchase. You will work closely with the VP Marketing, the Growth Outbound team, the SEO expert as well as the SDR team. You will be in charge of:

- **Designing and implementing** a consistent and performing acquisition funnel, **from awareness to purchase ;**:

- Managing online acquisition campaigns in France and the United States; you will be working with our agency for SEA campaigns and coordinating with our SEO agency and expert ;
- **Managing the website journey** and **build associated landing pages** from the acquisition of a visitor throughout its journey until conversion ;
- **Optimizing the conversion rate** on the website through a solid tracking plan, technical performance, AB tests, customer journey analysis, and other techniques ;
- Building acquisition dashboards to **provide strategical insights**, and iterate fast

**Requirements**:
We are looking for someone to grow with us, **with at least 5 years of experience managing acquisition**, ideally in a scale-up environment.
- You are an **expert** in Google Analytics ;
- You already have a track record **in boosting acquisition funnels ;**:

- You are used to getting your needs implemented by technical teams ;
- You are familiar with wordpress ;
- You speak English and French **fluently** ;

The most important is to have the right mindset for the job:

- You are **result-oriented** with a **problem-solving approach** and a strong sense of accountability ;
- You have a **particular attention to detail**, and show an interest for UX ;
- You are **bold** and you l**ike to tackle new challenges** such as opening a new market - you have a strong view about how things should be done ;
- You have an **analytical culture**, you are **data-oriented** and organized ;
- You are curious and see every day as an opportunity to test and learn new things ;
***:
**We're looking for someone available 3 days per week**:
**Recruitment process**:

- Call with Aicha, Talent Partner (30 min) ;
- Experience call with Fanny, VP Marketing (30 min) ;
- Case study (should take around 2 hours of work on a 1 week timeframe) ;
- Case restitution ;
- Coffee fit with two members of Trustpair.

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