Director, Communications and Digital Media

The Role

Here’s What You’ll Do

Increase awareness of Moderna’s leadership in mRNA science, platform, pipeline, technology and commitment to citizenship

Create and execute communication strategies that align with the corporate and regional business objectives and reinforce the reputation and employer branding of Moderna across the EU

Support senior leaders with considered counsel on reputation related matters and leading issues preparations and response

Identify and maintain working relationships with key journalists and bloggers and act as a first point of contact and spokesperson for local media inquiries

Ensure on-time delivery of regional media monitoring, key message development and company press events - working in partnership with local market leaders where appropriate

Lead with a digital-first mindset for consumer and customer engagement, including development of strategy and execution, for an effective and efficient promotion across stakeholders and consumer channels.

Develop multi-channel consumer strategies and tactics grounded in deep insights and environment understanding to change consumers’ perception.

Develop and execute campaigns that incorporate public relations and marketing communications principles and tactics to maximize all channels available to engage consumers and stakeholders.

Create and execute projects supporting approved and pipeline vaccines, including disease awareness campaigns. Every tactic and campaigns should be developed in alignment with the global brand and Moderna corporate profile considerations.

Partner with corporate communications, global marketing, medical, stakeholder engagement, market access, government relations and external partners, creating positive partnerships that ensure alignment of business needs and objectives

Develop process and internal governance to support and enable innovative solutions, digital tactics and multi-channel engagement.

Work with the team and its agency partners to develop and execute digital and social media plans

Keep management updated on breaking industry or company-specific news

Partner with industry, technology, business partners and strategic collaborators in developing opportunities for joint engagement

As needed, help support other external programs and initiatives

Here’s What You’ll Need (Minimum Qualifications)

A university degree in a relevant field of study, such as communications, journalism, political science, and/or European studies

10+ years of experience of digital and strong consumer marketing experience

Demonstrated experience using innovative technologies and platforms

Proven experience with deep digital and multichannel content development, consumer campaign development and management, and deep social media use

An understanding of the drug development process and biopharma space

Demonstrated experience using digital platforms, social media and CRM - inclusive of using various channels to drive acquisition, conversion, adherence/loyalty, both in and out of our industry

Here’s What You’ll Bring to the Table (Preferred Qualifications)

Prior experience working on topics related to oncology, rare diseases or infectious diseases is helpful but not required

Fluency in social and digital communications

Superior communication skills - both verbal and written

A collaborative, solution-oriented and problem-solving approach to challenges as well as being open-minded to new ideas and approaches

Strong strategic thinking and hands on execution is critical.

Genuine interest in media relations, social media and commitment to staying current on healthcare news

Strong interpersonal skills & relationship-builder, including media relationships

Track record of quick follow up with others

A high level of initiative, a strong work ethic, creativity and the ability to balance multiple assignments

Is aware of, and able to, work within all local laws, regulations, incl. internal compliance

Team player - both with internal colleagues and agency partners

Ability to be flexible and work well under pressure with mínimal supervision

A desire to make an impact as part of a high-growth, transformational company that is Bold, Relentless, Curious, and Collaborative

Moderna offers personalized benefit programs and well-being resources as unique as our global workforce so employees can do their best work.

We recognize and appreciate your diverse needs and interests and do our best to support you at work and at home with:
Quality healthcare and insurance benefits
Lifestyle Spending Accounts to create your own pathway to well-being
Free premium access to fitness, nutrition, and mindfulness classes
Family planning and adoption benefits
Generous paid time off, including vacation, bank holidays, volunteer days, sabbatical, and a discretionary year-end shutdown
Educational resources
Savings and investments
Location-specific perks and extras

The benefits offered may vary depending on the nature of y