Sales Strategy and Enablement Manager

Goodays (formerly Critizr) is Europe's leading Customer Experience Management Platform. Founded in 2012, Our vision is to make commerce better for everyone - merchants and customers.

Our mission is to bring your entire company together around a single goal: the customer. We provide a highly adopted Customer Experience Management platform that makes it easier to deliver more human and personal customer experiences at scale. At the forefront of innovation, our platform is the most complete one in a world of AI and empowers teams to gain deeper insights and act swiftly on customer experience.

Our technology is used in 25 countries by over 150 of Europe's biggest companies, including E.Leclerc, Dominos Pizza, Credit Agricole, Kingfisher, Sonepar and EssilorLuxoticca. We are present in more than 70,000 business locations and give the entire organisation, from c-suite to frontline, CX and insights teams the tools they need to bring value to the company and the customer.

**Responsibilities**:
As the Sales Strategy and Enablement Manager, you will play a key role in executing the strategic direction of our sales organization. You will be responsible for further developing our “Focus-to-Win” strategy, aligning cross-functional stakeholders, and equipping our sales team with the tools, content, training, and insights they need to win in the market.

You’ll combine analytical rigor, sales expertise, and change management to improve productivity, efficiency, and revenue growth.

Your main responsibilities are to:
**Sales Strategy**
- Partner with leadership to define the sales strategy: targeted market, segmentation, territory planning
- Act as a hands-on program lead through defining plans/roadmap, building business cases, clarifying goals, creating assets (deck, sales point of view, strategic thinking )
- Work cross-functionally with marketing, product, customer success and operations to align sales efforts with company goals
- Drives planning and sales program/campaign development across the company

**Sales Enablement**:

- Own the onboarding and continuous learning programs (Sales Booster, office hours) for all sales roles
- Develop and maintain sales playbooks and materials, competition understanding
- Launch and manage training programs on products, value propositions, objection handling, and sales methodologies.
- Act as the voice of Sales role with the Product GTM team and help on aligning needs from sales with the team

Who will you be working closely with?
- Sales Team: Collaboration with the sales team is crucial for providing them with the necessary tools, messaging, and training to effectively sell the company's products. The GTM Manager and the sales team will work together closely to align strategies and achieve sales goals.
- Marketing Team: Ensuring alignment with the marketing strategy is essential. The GTM Manager will collaborate with the marketing team to coordinate efforts, ensuring consistent messaging and promotional activities that support the overall Go-to-Market strategy.
- Product Development Team: Alignment with the product strategy is vital for the success of the Go-to-Market strategy. The GTM Manager will collaborate with the product development team to ensure that the GTM strategy complements and enhances the company's product offerings.

**Desired Education & Experience**:
**Education**:
Master of Business Administration (MBA) with a focus on marketing or strategy.

**Experience**:

- Industry Knowledge: Familiarity with the SaaS business and deep understanding and passion for Customer Experience.
- 5+ years of experience as a Strategy Consultant, or in a similar strategic/analytical role (preferably within a consultancy or corporate strategy environment), or Chief of Staff.
- Demonstrated ability to structure complex messages, craft compelling strategic narratives, and communicate them clearly and effectively.
- Strong experience in creating enablement content and tools with a focus on sales strategy rather than operational execution.
- Previous experience in shadowing sales interactions and translating insights into actionable recommendations
- Communication Skills: High fluency in French (C1 level or above) & Very good command of English (B2+/C1 level); Leadership qualities and effective communication skills are essential. Spanish is a plus.
- Analytical Skills: Strong analytical skills for market research, competitive analysis, and performance metrics evaluation.
- Cross-Functional Collaboration: Experience working collaboratively with cross-functional teams, including sales, marketing, product development, and finance.

**Other requirements**:

- Proficiency in orchestrating and facilitating workshops, delivering training sessions, and adept at delivering compelling public speeches.
- Entrepreneurial mindset, business and organizational fast scale-up experience.
- Flexibility and understanding of the culture of a fast-paced, commercially oriented technology company.
- Highly re