Brand Manager Bombay

Posted
26-Nov-2024
Job type
Full time
Country
France
Location
Paris
Lead recruiter
Massimo Li Volti
Function
Marketing
Reporting Line
Regional Brand Director
On-site/Remote
On-site
Level of experience
Professional (Management)
Contract type
Temporary/Seasonal/Contract
YOUR OPPORTUNITY
As Brand Manager you'll be responsible for owning brand P&Ls, building brand equity, creating and executing strategies with the consumer at the heart, influencing commercial execution to deliver AVQPAP commitments and tracking performance against these.
You’ll focus on execution excellence, to deliver fully integrating customer & consumer programs that create value for consumers, recruit and retain the next generation, and deliver healthy brand growth for the short, medium and long term.
About You
Curious, creative, passionate, driven, and collaborative team player, that is not afraid to try out new things and feels comfortable with change and ambiguity. You integrate quickly & easily in a team and are willing to jump right into it.
A compelling storyteller, have a strong public presence and interpersonal skills that promote positive relationships with agencies, customers, and internal stakeholders.
A go getter, with a hands-on mentality. Addicted to winning, resilient, credible but calm under pressure. You get energised by finding simple solutions for complex cases?
You enjoy life along the way. Love for drinks, hospitality & entertainment. Highly rate sustainable business initiatives such as doing good for the planet and communities.
RESPONSIBILITIES
End-to-end ownership of brand execution in the BU
Build annual plans and programming that leads with putting the consumer at the heart of everything we do.
Partner with Category, RGM, & Commercial teams to ensure full TTL deliver of programming to drive sales and equity gains.
Lead the integrated IAT process, including crystal clear briefing and partnership with media, PR and experiential agencies to ensure we deliver innovative activities that deliver against CCGC and CJTBD to drive brand equity & desire.
Keep consumer at heart by adopting a listen, make, deploy approach to deliver consumer centric plans and content, checking the pulse of your brand, the competition & consumer trends
Build effective relationships and excitement within the organization with all stakeholders to ensure engagement leading to project delivery and always maximizing the innovation opportunity.
Actively monitor Bombay KPIs (commercial, financial & equity), and provide guidance on corrective action to achieve agreed objectives & reporting for Local & Regional Forums eg Supercharge Our Brands.
Full P&L responsibility ensuring it is delivered to budget and ensure clear M&E for 80% of plans and programming
Fluent French is a must and role location is France
**MEASURES OF SUCCESS**:
Delivery of ‘healthy’ brand growth in support of the France P&L with a clearly defined channel and occasion mix
Clear diagnosis of the challenges of the market to create simple and focused plans to deliver growth for the future
Recruit & Retain consumers, in more occasions, to choose Bombay Sapphire more often, by addressing barriers that prevent them from doing this today
Drive step change in brand equity, conversions across brand funnel and recruitment scores
Pioneering connections strategy and focus on recruiting the next generation
Strong relationship across French business, including commercial team, CPA, supply chain, cat dev, RGM and Leadership team and global Ignition team.
SKILLS & EXPERIENCE
**TO BE SUCCESSFUL IN THIS ROLE YOU WILL HAVE/BE**:
You will have experience leading the development of a brand strategy for a market, as well as then leading the execution & tactics of this.
You will have led a fully integrated marketing communications plan for a brand across at least 1 market.
You will be solutions orientated with a passion to drive and deliver results.
You will have analytical skills with a demonstrated aptitude turning data and information into actionable insights.
You will have demonstrated excellence in execution in previous roles.
You will have demonstrated success in leading complex projects involving multiple stakeholders in previous roles.
You are comfortable in working with ambiguity, super resilient to challenge and a passion & energy to perform & win with others.
And of course you will be great at communicating and motivating cross-functional teams, vendors and agencies.
KEY RELATIONSHIPS AND INTERDEPENDENCIES
Your ability to operate and orchestrate seamlessly within the matrix will be critical for your success in this role
Convey strategy and actions to inspire all functions across the business
Ability to work hand in hand with CPA, RGM, Category and Commercial teams
**Adapt and Exchange (reach agreement with)**: Commercial Leadership, Sales Leadership and Marketing Leadership.
**Influence (affect change)**: Insights, Marketing, Commercial Performance and Analysis, Sales
PERSONAL QUALITIES
**Bel