Senior CRM Manager

il y a 18 heures

AixenProvence, France Instapro Group Temps plein

Are you ready to take on a pivotal role in driving customer engagement and retention in an innovative and largely untapped industry? As a Senior CRM Manager, you will be at the forefront of shaping the CRM strategy for both sides of our marketplace: tradespeople and homeowners.

**Location**:
Can be based in Berlin, Amsterdam, London, or Aix-en-Provence. While we embrace the flexibility of remote work, we also value connection and community. We require you to join us in the office for monthly events and tri-annual off-sites.

**Our CRM Stack includes**:

- Marketing Automation: Iterable & Zapier
- Ideation: Figma & Miro
- Reporting & Analytics: Redshift & Looker

**Your role includes**:

- Developing a comprehensive CRM strategy to achieve seamless customer lifecycle management.
- Segmenting and personalising automated and ad-hoc campaigns.
- Tracking and reporting key performance indicators (KPIs).
- Collaborating with cross-functional teams such as product, data engineering, UX, operations, brand marketing, and analytics to enable new campaigns.
- 4-6 years of experience in CRM within tech or marketplace environments.
- Experience with marketing automation tools such as Braze or Salesforce Marketing Cloud. Familiarity with Iterable is a strong plus.
- Expertise in A/B testing and campaign optimization.
- Ability to leverage AI tools to build automations, solve problems, and achieve goals independently and efficiently.
- Knowledge of common marketing tracking practices.
- Proven ability to build strong stakeholder relationships independently.
- Comfortable working in a remote-first environment across multiple offices in Europe and Canada.
- Strong attention to detail and an analytical mindset, with the ability to turn data insights into actionable plans.
- Professional proficiency in English and at least one additional language: German, French, Dutch, or Italian.

**Additional “nice to have” skills, but not a requirement to apply**:
**Why you’ll enjoy working at the Instapro Group**:
**You can make an Impact.**Joining Instapro Group is an opportunity to help crack the code in one of the last big industries to become digital-first. We’re leaders in our markets, yet small enough for everyone to make a real difference.

**We care**. We don’t believe in one size fits all. Whether it’s flexibility in your working hours, your location, or opportunities to advance and grow, you’ll find a supportive and open culture designed to help our team members thrive.

These are the benefits you'll enjoy:

- Highly competitive salary package
- Hybrid work environment
- Hybrid allowance/benefit
- Temporary work from abroad policy
- Mental health support
- Regular team and social events
- Further benefits depending on location

These are the values that guide everything we do:

- ** We put integrity first**. We are authentic, transparent and respectful.
- ** We are all stewards.**We are stewards of the company on behalf of all stakeholders.
- ** We follow the evidence.**We are objective, evidence-based and pragmatic in our decision-making.
- ** We never stop learning.** We are open-minded and curious.
- ** We win together.** We collaborate and earn trust with our colleagues.
- ** We are inclusive.** We are committed to building a diverse and inclusive company.

Read our values in full here

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