Trade & Shopper Marketing Manager

**Trade & Shopper Marketing Manager**:
FR, Paris

**Our mission**:
In 2016, our founders wanted to feed their dogs - named Edgard and Cooper - pet food they could feel good about. The kind of food that was as good for the planet as it was for their pets. But when they couldn't find this, they decided to make their own. Now, 6 years later, our pack has 200 employees and we are beyond proud to be part of the B Corp movement.

Want to find out more about us? Click HERE

**What type of breed are we looking for?**:
We are looking for a creative minded trade & shopper **strategist** who has experience in **converting consumers** into a challenger consumer brand. Someone that lives by **crunching numbers**, loves setting up **trials** and gets a kick out of taking **action**. A social genius that knows how to build strong relationships with retail partners by creating continuous **win-win situations**.

Are you the one who wants to take on this pawesome challenge? Are you the right rebel for the challenge?

**What will be in your bowl?**:
Your job as a Trade & Shopper marketing manager will mix the best of both worlds: as a **Shopper Marketeer**, your aim is to develop best in class shopper strategies to **boost conversion**. As a **Trade Marketeer**, you will be an expert of a multi-channel retail environment (Grocery, Specialty, E-com) and ensure, through regular **analysis and guardianship of the 4Ps**, that we propose the best **activation plans** to our top retailers.
- Be the **expert of the French shopper** profile and insights to efficiently localise global strategy to French specificities.
- Define our instore marketing strategy for our different ranges of products and channels depending on their objectives (recruitment, upsell, loyalty )
- Identify key touchpoints along the shopper journey that should be tackeld in priority
- Recommend and implement convincing shopper communication (message and creative execution),
- Define guidelines for shopper tools implementation to maximize instore conversion.
- **Deliver the retail activation strategy** and **local 4P guidelines** across the portfolio, balancing shopper dynamics with category positioning and financial KPIs.
- Know your top retailers in & out and build powerful recommendations to ensure long-term common growth
- Localize NPD & EPD launch plans to maximize opportunities
- Review product ranges based on sales data & shopper insights and align with sales for the right mix.
- Manage the national calendar of promotions and product events.
- Recommend pricing optimizations
- Starting from your strategy, forecast the necessary **Trade Marketing budget** to maximize ROI, follow up in full autonomy and proactively recommend optimizations when necessary
- **Base all your recommendations on data**, by diving into quantitative and qualitative sources. Measure the impact of your activations, identify best practices, share your mistakes and get better
- **Lead the implementation of all projects**, in close relation with Sales, Ops and Brand teams : POSM development, prospection development ideas.
- **You’ll manage a team of 2** that are eager to learn and grow. Share your experience, coach and recruit when necessary.

We’re a start-up, you’re a Trade & Shopper Manager - life is full of surprises, so we might throw in some other creative & commercial fun stuff to do.

**What skills & tricks should you bring?**:

- You master trade & shopper marketing thanks to your minimum 3 year experience.
- You are curious and have a creative mindset. Always sniffing the way ahead, you like trying and learning from your experiences and are solution driven.
- A commercial mindset is needed, you are able to think in terms of the customer journey.
- Strong analytical skills and excellent knowledge of Excel. You already have a significant experience extracting learnings from panel databases such as Nielsen and leveraging retailer sell out data.
- Result oriented, rigorous and proactive, you manage complex projects in full autonomy.
- You’ll get to talk with a lot of different departments: your communication is flawless
- We’re an international company, you need to be great with English.
- Be cool, but also be warm

**Not sure if you tick all the boxes but our role truly excites you? Don’t let our job description hold you back, get applying**

**Our benefits**:

- **Salary** **package** that will reflect your built-up experience
- **Certified B Corp Employer** with supportive policies and practices to ensure we are one happy pack
- **Company retreats** to meet each other in person ‍
- **Flexibility** to work from home
- **Pets at work** so everyday is bring your pet to work day
- **Unlimited** **Pet food** for your furry friend whilst you are with us
- **Volunteer Leave** to contribute to a cause we believe in.
- **Wellbeing** program access to qualified counselling
- **Team activities** (appreciation days, wellbeing days, pawesome team buildings, Friday drinks,