Content Project Manager

il y a 5 heures

Paris, France BeneFit Cosmetics Temps plein

**Position**:
Rattaché(e) à la Digital Manager Europe vous serez responsable de définir et piloter la stratégie de contenu à travers les plateformes de médias sociaux et de vidéo avec des approches de médias organiques et payants.

Vos missions:
Aider les marchés Européens à développer et à étendre leur stratégie de marketing de contenu en respectant la stratégie éditoriale par plateforme / réseau social en fonction de l'identité de la marque et des attentes de chaque public cible.

Jouer le rôle de rédacteur en chef interne pour tous les contenus internes et externes en respectant les lignes directrices globales.

Définir le plan de production, en veillant à ce que le bon ensemble de contenu soit livré dans les délais et le budget impartis.

Diriger le processus de briefing créatif avec les équipes marketing en comprenant les besoins de chaque marché et de chaque canal.

Pilotage de la production de contenu avec des agences de productions en veillant à la cohérence de l'identité de la marque, de l'exécution visuelle, des messages et du ton,

Gérer le contenu « in house » et veiller à la bonne cohérence avec le reste des contenus de la marque.

Assurer la veille sociale et concurrentielle de manière journalière.

Analyser la performance des contenus et des campagnes via les KPIs pertinents (engagements, reach,) et proposer des actions d’amélioration.
- En charge de la sélection, de l’évaluation et de l’analyse des profils d’influenceurs en adéquation avec l’univers et les objectifs de la marque.

**Profile**:

- Au minimum 2 ans d'expérience en content marketing,
- Bac +4 minimum avec une spécialité en marketing et communication,
- Anglais courant,
- Très bonne connaissance et compréhension de l'écosystème digital, du marketing d'influence et des réseaux sociaux (Instagram, TikTok, Youtube),
- Approche ROIste,
- Très bonnes capacités relationnelles pour gérer les relations avec les agences, les différents départements et les différents pays,
- Très bonnes qualités rédactionnelles,
- Créativité, force de proposition, capacité à fédérer les équipes.

**_BENEFIT COSMETICS _**
**MAISON***:

- Benefit Cosmetics was founded in 1976 by twins Jean & Jane Ford in San Francisco in a quest to shake up the status quo and redefine beauty as whatever makes you feel good.
Since then, Benefit has served up innovative, uncomplicated beauty products & services...always with a fun, creative twist. Our iconic product packaging, whimsical names, and the irreverent spirit behind everything we do are an invitation to embrace the joy in beauty.
As the first brand to bring brow waxing out of the backroom and into the window of our boutiques, we made brows our obsession and eventually became the #1 brow brand worldwide*.
The relentlessly innovative, never-say-never spirit of our founders is why today, Benefit has reached prestige powerhouse status, operating in 50+ countries with 3,200+ locations worldwide and growing. So, whether you want a beauty solution you can trust or just need a good laugh, Benefit has your brows AND your back.
- *Based on estimated total global prestige brow product retail sales January - December 2023_

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